MEDA's Revised Mission and Vision Statements

MEDA’s Strategic Plan 2021-24 puts forward our organization’s strategies for our work over the next four years. Our plan is the culmination of a year’s work, involving reiterative input from MEDA’s staff members, Board of Directors, clients and stakeholders. The planning process was led by our Strategic Planning Team, consisting of staff at the Chief Officer, Director and Associate Director level. Starting in late 2019, this team convened on a regular basis to map out priorities for our results and Operations departments, refine content and devise core strategies. Throughout 2020, members of the Planning team led all staff members, the Board and a focus group of clients in activities to review draft language and discuss core concepts.

Included in our Strategic Plan 2021-24 are our revised mission and vision statements. 

A mission statement articulates an organization’s purpose. MEDA’s revised mission statement:
Rooted in San Francisco’s Mission District, MEDA is advancing a national equity movement by building Latino prosperity, community ownership and civic power.

A vision statement describes an organization’s aspirational long-term desired change resulting from its work. MEDA’s revised vision statement:
We envision generations of Latino families choosing where to call home, thriving economically, succeeding in learning opportunities, and leading policy and social change toward a more equitable society.

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