Luis Granados

Chief Executive Officer

lgranados@medasf.org
ext. 111

Three qualities you bring to work:
Dedicated
Resilient
Empathetic

What do you love about the Mission District and MEDA?
"I love the Mission because it has a strong presence of Latino families and I love MEDA staff’s commitment to our constituents, which they show through their intent, intelligence and actions. MEDA is home."

Luis Granados proudly served as the Executive Director for the Mission Economic Development Agency (MEDA) since 1999, becoming Chief Executive Officer in 2018. During his tenure, Luis has worked to create asset-development opportunities for San Francisco Bay Area low- to moderate-income Latino families. Luis has a master’s in City and Regional Planning from University of California, Berkeley and a bachelor’s of Science from University of California, Davis. Luis also sits on the following boards: Board Chair, UnidosUS; Board Member, California Reinvestment Coalition; Community Advisory Board Member, JPMorgan Chase & Co.; Board Member, National Association of Latino Community Asset Builders, and Board Member, Raza Development Fund.

Luis' work is driven by his experience as an immigrant from Juarez, Mexico, his family heading to Southern California when he was a teenager.

Read Blogs featuring Luis.

Berlina Ceguerra

Director of Human Resources & Operations

bceguerra@medasf.org

Three qualities you bring to work:
Enthusiasm
Balance
Empathy

What do you love about the Mission District and MEDA?
"The Mission District has always had a special place in my heart, as it was the first neighborhood I lived in when my family moved to the U.S. when I was a young child and I have so many fond memories of that experience. I am so excited to help MEDA support and continue to maintain the thriving, eclectic and bustling community that is the Mission."

Berlina O. Ceguerra brings over 20 years of experience in Human Resources focusing on organizational effectiveness, engagement/retention and transformational organizational change working in a variety of industries, including technology. As an immigrant starting her U.S. life in the Mission District, Berlina understands the challenges, opportunities and dreams families bring with them to this nation, and she is excited to support MEDA’s vision and honorable mission.

Berlina earned a bachelor’s degree from UC Berkeley, with a double major in Psychology and Economics. Berlina also serves on the Board of Directors for Street Child – U.S. Berlina loves to travel to experience different cultures and cuisines.

Read Blogs featuring Berlina.

Cindy Clements

Human Resources and Operations

cclements@medasf.org
ext. 124

Three qualities you bring to work:
Analytical
Calm
Experienced

What do you love about the Mission District and MEDA?
"The cultural diversity and how the buildings reflect that diversity."

Cindy Clements brings a wide and diverse set of skills and experiences to her job. During her career she has served in various positions including COO, Executive Director, Director of Administration, HR Manager and Program Manager. She has an MBA from the University of Indianapolis.

She is dedicated to finding and developing talent in professionals in all types of positions. Her hobbies are stained glass, jewelry making and painting.

Read Blogs featuring Cindy.

Laura Ornelas

Executive Assistant

lornelas@medasf.org
ext. 111

Three qualities you bring to work:
Diligence
Empathy
Curiosity

What do you love about the Mission District and MEDA?
"I am constantly humbled by the vibrant energy of the Mission District and MEDA’s dedication to maintaining this energy in its truest form while supporting the community’s economic development."

Laura Ornelas is a first-generation immigrant and lifelong learner, with a passion for giving back and disrupting spaces not meant for her. She enjoys empowering her communities through numerous volunteering events, as well as information sharing. Laura is a philanthropist and proud Leadership Council Member of the Latino Community Foundation. She is a first-generation triple major from Santa Clara University and holds the following bachelor’s degrees: Ethnic Studies, Sociology and Spanish Language.

Prior to joining MEDA, Laura was Executive Assistant at Paradigm, a consulting firm focused on diversity and inclusion. She began her journey in the administrative world as Executive Administrative Assistant at Beneficial State Bank, a triple-bottom-line bank dedicated to building prosperity in local communities with a focus on social justice, environmental resilience and economic sustainability.

Read Blogs featuring Laura.

Rosabella Safont

Operations Assistant

rsafont@medasf.org
ext. 106

Three qualities you bring to work:
Caring
Dedicated
Organized

What do you love about the Mission District and MEDA?
"I grew up in the Mission and have always loved that it is a Latino neighborhood."

Rosabella Safont grew up in the Mission District, the child of an immigrant from Central America.

After a distinguished career in the banking industry, Rosabella joined MEDA as a Board member. She later joined the staff of the nonprofit, where she has worked for over a decade.

Read Blogs featuring Rosabella.

Rosa Jaquez

Office Manager

rjaquez@medasf.org
ext. 101

Three qualities you bring to work:
Persistent
Resourceful
Diligent

What do you love about the Mission District and MEDA?
"Though it is constantly evolving, the Mission embodies the convivial Latino spirit and invites everyone to and be a part of the family. MEDA shares the same sentiments with this community and I am proud to work with these neighborhood heroes."

Rosa Jaquez was born in El Salvador and moved to San Francisco's Mission District in 1971. For 23 years, she worked at Thomas Edison Charter Academy, where she wore many hats, as a parent liaison, reading instructor, teacher aid, gardener and teacher advisor for the SFUSD School to Career Program.

In 1991, she founded, supervised and most recently was the Thomas Edison Charter Academy Extended Day Program Director. She has been a member of the Mission Cultural Center for the Latino Arts for 10 years.

Read Blogs featuring Rosa.

Priscilla Chen-Ok

Chief Financial Officer

pchenok@medasf.org
ext. 183

Three qualities you bring to work:
Strategy
Intentionality
Humanity

What do you love about the Mission District and MEDA?
"I am excited to be a part of MEDA’s holistic approach to generational family wealth-building, community ownership and power. I love that MEDA is not only working for its community, but is an active and vital member of the Mission neighborhood. MEDA continues to build upon the strength and tenacity of all immigrant families, as nothing is impossible. Together, we move forward."

Priscilla Chen-Ok spearheads MEDA’s financial operations. She showcases over 20 years of nonprofit experience working at Wu Yee Children’s Services as their CFO & Deputy Director for a decade in Head Start & Early Head Start programs serving young children and families, plus as Interim CEO and CFO at Youth Leadership Institute developing youth in four Bay Area regional offices from San Francisco to the Central Valley. Priscilla has a deep passion for serving immigrant families and supporting the education and development of children and youth.

As an immigrant, Priscilla empathizes with the challenges and values that all newcomer families have brought with them. That is why she is excited to support the social justice work of MEDA of building generational wealth and developing the vibrant culture and community of the Mission. Priscilla holds a bachelor's degree from San Francisco State University, and lives in Oakland with her husband and three children. She enjoys traveling and eating her way through diverse cultures and cuisines.

Read Blogs featuring Priscilla.

Joaquin Arellano

Associate Director of Finance

jarellano@medasf.org

Three qualities you bring to work:
Independence
Teamwork
Professionalism

What do you love about the Mission District and MEDA?
"I am happy, proud and feel privileged to be working with MEDA, which is dedicated to helping the Mission community in reaching for and achieving the American dream for which all migrants come to the U.S."

Joaquin Arellano began his career working for KPMG and has worked with such companies as Charles Schwab and Funding Circle. He brings many years of experience in working for the public and private sectors. Most recently, Joaquin has been working in the nonprofit sector, which has ultimately brought him to MEDA.

Joaquin's most recent experience has created a shift in his career, along with a passion to work in the nonprofit sector. He receives satisfaction in helping those who help others. Joaquin brings his experience in leading audits, developing finance departments for startups and creating financial reports for upper management that help guide the direction of the organization. Joaquin brings his revitalized enthusiasm for helping MEDA help the community.

Read Blogs featuring Joaquin.

Sandra Herrera

Grants and Compliance Manager

sherrera@medasf.org

ext. 112

Three qualities you bring to work:
Creative
Analytical
Learner

What do you love about the Mission District and MEDA?
"I love the Missions street murals, which depict the vibrant roots of the Latino community even after so much change, and I love MEDA’s commitment to ensure that those roots stay strong."

Sandra Herrera has several years of finance and accounting experience. Prior to joining MEDA, she worked in banking, and most recently with international construction projects in developing countries.

Sandra was raised in a northern town in Mexico, bordering Texas. She holds finance degree from UTSA and a master's in Tax from GGU.

Read Blogs featuring Sandra.

Jai Patel

Financial Analyst

jpatel@medasf.org
ext. 150

Three qualities you bring to work:
Positivity
Harmony
Drive

What do you love about the Mission District and MEDA?
"I love that MEDA is keeping the Mission District a neighborhood of opportunity for people of all backgrounds."

Jai Patel plays a direct role in supporting MEDA’s investments, acquisitions and capitalization efforts for the Fondo Adelante Community Development Financial Institution (CDFI). Jai began his career in the Financial Analyst Program at Wells Fargo Bank, specifically working in the Bank’s Special Assets Group. Jai worked on debt restructures and risk-mitigation strategies for the bank’s troubled-asset portfolio. While in the analyst program, Jai passed Level 1 of the CFA Exam. Jai graduated magna cum laude from Towson University’s Honors College, during which time he completed internships in Equity Research and Defense Contracting.

Outside of the office, Jai is big into the café scene of San Francisco and trying new brews. He also spent 18 months backpacking across Southeast Asia, Europe, Central America and South America.

Read Blogs featuring Jai.

Jacqueline (Lydia) Gomez

Operations Manager

lgomez@medasf.org
ext. 121

Three qualities you bring to work:
Learner
Strategic
Achiever

What do you love about the Mission District and MEDA?
"I love that the Mission District makes me feel connected to my Nicaraguan roots."

Jaqueline (Lydia) Gomez has worked at MEDA for almost two decades. She started as a receptionist and now is responsible for payroll, accounts payable/receivable and general office issues.

Lydia emigrated from Nicaragua as a teenager. She lives in San Francisco's Excelsior District.

Read Blogs featuring Lydia.

Lucy Porras

Director of Development & Communications

lporras@medasf.org
ext. 154

Three qualities you bring to work:
Empathy
Passion
Strategic

What do you love about the Mission District and MEDA?
"When I moved to the Bay Area, my first job was in the Mission District and I loved that the heart and soul of the neighborhood is centered around embracing cultural diversity and community empowerment. MEDA is a pillar -- ensuring that its residents and the neighborhood continues to thrive."

Lucy Porras joins MEDA as the Donor Engagement Officer and is looking to harness the power of the people to diversify the department's fundraising efforts. Previously, Lucy worked as a representative for the Social Security Administration, offering direct services and explaining entitlement to various programs to dozens of community members on a daily basis. For nearly four years, Lucy worked for the San Francisco Bay Area office of the Council on American Relations, the nation's largest Muslim civil rights group. As a Programs and Development Manager, she managed the fundraising efforts of the organization with a focus on grassroots funding. Lucy spearheaded dozens of yearly legal clinics and youth empowerment programs. She oversaw the civic engagement initiatives that included voter education, registration and coordinated annual advocacy days that gathered hundreds of Bay Area Muslims to meet with their officials at the State Capitol.

Lucy graduated cum laude from the University of Florida with a bachelor's in Religion and a minor in Arabic Studies. Upon arriving to the San Francisco Bay Area in the summer of 2013, she worked in the development department of the Arab Film Festival in the Mission District.

Read Blogs featuring Lucy.

Christopher Gil

Associate Director of Marketing & Communications

cgil@medasf.org
ext. 152

Three qualities you bring to work:
Storyteller
Empathetic
Diligent

What do you love about the Mission District and MEDA?
"I love the street vibe as people pass by the Mission’s colorful murals … and I love that MEDA is helping keep that scene around for generations to come."

As a young child growing up in Brooklyn, Christopher Gil played in a shoreline park that featured a backdrop of the Statue of Liberty. This global perspective led to a career in travel publishing after graduating summa cum laude from Dowling, a private college in New York, with a bachelor's in English, a teaching certificate and winning the English Academic Achievement Award. A career highlight was being the longtime managing editor of a travel trade publication for airline employees, with journeys to 30+ countries.

Christopher made San Francisco his home decades ago, attracted by the city's diversity and values of inclusion. He has now brought his corporate knowledge to the nonprofit sector, with Christopher's content marketing skills being maximized as MEDA becomes a nationally renowned organization showing best practices in serving the low-income Latino immigrant community.

Read Blogs featuring Christopher.

Darrell Stamps

Senior Grant Writer

dstamps@medasf.org

Three qualities you bring to work:
Experience
Commitment
Drive

What do you love about the Mission District and MEDA?
"I love the Mission District's rich Chicano/Latino history which continues to thrive within a tapestry of other cultures. What I love about MEDA is its commitment to providing the necessary support to families and individuals ,within the District, who might need assistance. Working together, MEDA and families within the Mission make the area one of San Francisco’s most vibrant communities."

Darrell Stamps' grant writing efforts include millions in competitive federal, state and private funding. For close to 30 years, this effort has resulted in needed housing, employment and health opportunities otherwise unavailable to individuals in need.

Darrell holds a master's of Public Administration (MPA) and bachelor's (BA) in Political Science.

Read Blogs featuring Darrell.

Juan Mesa

Community Communications Officer

jmesa@medasf.org

Three qualities you bring to work:
Creative
Amicable
Compassionate

What do you love about the Mission District and MEDA?
"Both the Mission District and MEDA have a vibrancy that inspires and must endure."

Juan Mesa is originally from Colombia. He has worked as a journalist and content creator for the last 20 years, with most of his work focusing on Latino communities in the United States. He moved to the Bay Area in 2015 after living for 13 years in New York City.

Juan has a bachelor's in communications and journalism from Pontificia Universidad Javeriana. He enjoys learning and telling stories of immigrants in the United States. He welcomes conversations about soccer.

Read Blogs featuring Juan.

Rajni Banthia

Director of Evaluation

rbanthia@medasf.org
ext. 137

Three qualities you bring to work:
Organizer
Developer
Thinker

What do you love about the Mission District and MEDA?
"I love the diversity of San Francisco and the Mission, and appreciate all of MEDA’s efforts to preserve that diversity."

Rajni Banthia's role as Director of Evaluation is to tell the story about the impact MEDA’s programs are having on the local community. She is a multidisciplinary social scientist and has dedicated her career to leading evaluation, research and assessment studies on a range of issues facing lower-income communities of color, with the overarching aim of reducing disparities, using data to foster meaningful change and promoting social equity. This work is rooted in her passion for making data accessible, engaging and relevant for practitioners and policymakers, as well as lay audiences. Being the daughter of immigrants has fueled her pursuit for social justice and commitment to working with diverse and underserved groups.

Rajni earned a bachelor's in Psychology from the University of California, Berkeley with a minor in South Asian Studies, and a Ph.D. in Behavioral Medicine from the University of California San Diego. She completed her postdoctoral fellowship in Public Health policy research at the University of California, San Francisco with funding from the W.K. Kellogg Scholars in Health Disparities program. Previously, Rajni worked at: Resource Development Associates, a mission-driven social services consultancy; Samuels Center for Public Health Research and Evaluation, a public health research and evaluation firm; and PolicyLink, a nonprofit research and advocacy organization promoting social justice and equity.

Read Blogs featuring Rajni.

Michelle Reiss-Top

Associate Director of Data and Learning

mreisstop@medasf.org
ext. 144

Three qualities you bring to work:
Innovation
Questioning
Humor

What do you love about the Mission District and MEDA?
"Grit. In both senses of the word."

Over the past six years, Michelle Reiss-Top has helped MEDA go from counting heads to tracking client's financial profiles over time, to migrating databases and rolling out our case management and referral system to over 15 different Mission Promise partners. Michelle sees MEDA's direct service staff are her clients.

Michelle's goal is to provide staff with user-friendly tools they deserve so they can get down to the business of working with Mission District families. It is her ongoing endeavor to build tools that reflect the quality of thestaff's work, the successes and challenges of MEDA/MPN families and a way to learn from what we collect.

Read Blogs featuring Michelle.

Ryan Fukumori

Senior Analyst

rfukumori@medasf.org
ext. 139

Three qualities you bring to work:
Historian
Futurist
Artist

What do you love about the Mission District and MEDA?
"The Mission District and MEDA demonstrate the power of place: how neighborhoods that emerge out of segregation and discrimination can be sources of empowerment for marginalized community members."

Ryan Fukumori brings a lifelong commitment to racial justice and social equity to his role as a Senior Analyst at MEDA. His multifaceted background in interdisciplinary research, educational program development, multimedia design and teaching informs his approach to evaluation in communities of color. Central to Ryan's work is the conviction that evaluation, data analysis and knowledge production are critical factors in advancing structural change for marginalized peoples, and that effective evaluation requires the ongoing participation of community members with lived experiences and grassroots expertise.

A fourth-generation Bay Area resident, Ryan has a diploma from Berkeley High School, a bachelor's degree in Comparative Ethnic Studies from Columbia University, and a Ph.D. in American Studies and Ethnicity from the University of Southern California. Prior to joining MEDA, he served as a manager of curricular design for USC's undergraduate service learning center, an adjunct professor in Asian American Studies and Sociology at UCLA, and a public systems analyst with Resource Development Associates, an Oakland-based consulting firm. In his spare time, Ryan also produces digital graphic design, writes poetry and vacuums up all the dog fur in his apartment.

Read Blogs featuring Ryan.

Tatiana Acosta

Data Analyst

tacosta@medasf.org
ext. 107

Three qualities you bring to work:
Empathetic
Fearless
Communicative

What do you love about the Mission District and MEDA?
"As a Mission native, every day I still fall in love with this neighborhood and its people, and MEDA is continuously giving the Mission the resources to thrive."

Tatiana Acosta was born and raised in San Francisco and has always felt very attached to the City by the Bay. She attended DePaul University in Chicago, where she studied Public Relations and Advertising with a minor in Intercultural Communications. During her studies, Tatiana developed a passion for social justice, socioeconomic equity and empowering communities of color. She knew she wanted to move back to San Francisco to start her career and give back to her home community. In the summer of 2017, she joined the Mission Techies cohort here at MEDA in order to become more familiar with the tech industry. Because of her background in Integrated Marketing Communications, Tatiana instantly knew she wanted to learn CRM, specifically Salesforce. She soon became an Evaluation team intern, learning how MEDA uses Salesforce for its work and helped the team upgrade its database.

Tatiana is now on a career path that will not only serve her, but will allow her to serve the community she calls home. She hopes her work in data allows her to contribute to change and impact for marginalized communities in San Francisco.

Read Blogs featuring Tatiana.

Norma Paz García

Policy Counsel, Director of Advocacy

ngarcia@medasf.org
ext. 196

Three qualities you bring to work:
Strategic
Multi-disciplinary
Reformer

What do you love about the Mission District and MEDA?
"The Mission is an irreplaceable Latino hub. MEDA's policy team builds community leadership, spurs greater civic engagement, and ensures that critical laws and practices are in place to keep the Mission a neighborhood of opportunity."

Norma P. García, Esq. brings over two decades of experience as an attorney and public policy expert to lead the organization’s efforts to secure laws and policies that promote economic and social justice for MEDA's clients and community. Using her skills to advance MEDA's mission is deeply personal for Norma, as she is a Mission native and the daughter of Mexican immigrant parents. At a young age, her calling as a lawyer was inspired by the Civil Rights movement as a tool to combat racial inequality and to open avenues for greater civic participation in our democracy. This passion continues to guide her work today.

Previously, Norma served as a Senior Attorney and Manager of the Financial Services Advocacy Program at Consumers Union (CU), the nonprofit publisher of Consumer Reports magazine. Over a lengthy and distinguished career at CU, Ms. Garcia advocated extensively on behalf of consumer interests before state and federal legislative bodies, multiple regulatory agencies, and in the courts. Ms. García was Consumers Union’s principle lobbyist for the passage of multiple landmark anti-predatory lending bills which were signed into law. She also led Consumers Union’s advocacy efforts to end racial and economic discrimination and other anti-consumer practices in the auto and homeowners’ insurance market and is a nationally and internationally recognized expert in consumer protection. She is the author of several seminal publications on consumer justice and has been frequently interviewed and quoted by national media outlets. Prior to her career at CU, Ms. Garcia spent nearly a decade assisting in the defense of indigent criminal defendants, initially for the Alameda County Office of the Public Defender followed by several years as a licensed private investigator.

Read Blogs featuring Norma.

Lucia Obregon

Community Leadership Development Manager

lobregon@medasf.org
ext. 156

Three qualities you bring to work:
Innovative
Community-driven
Dedicated

What do you love about the Mission District and MEDA?
"The Mission and MEDA give me a feeling that I'm home."

Lucia Obregon was born in Guatemala and emigrated to the United States with her mother at the age of 11. Once in California, she lived in the small farming town of Turlock. Lucia remembers visitng San Francisco with her parents and being in awe of the Mission District, as it gave her a sense of belonging. She decided that one day she would be back to live here.

Lucia attended San Francisco State State, receiving a bachelor's degree in International Relations, with a focus on social justice. Through her work at MEDA, she has been able to impact outcomes by connecting community members to meaningful leadership opportunities.

Read Blogs featuring Lucia.

Peter Papadopoulos

Land Use Policy Analyst

ppapadopoulos@medasf.org
ext. 185

Three qualities you bring to work:
Creative
Collaborative
Persistent

What do you love about the Mission District and MEDA?
"The Mission is a strong community and a vibrant immigrant gateway district full of arts and cultural events, great family restaurants and friendly faces on the street. MEDA has the vision and commitment to protect and grow that community."

Peter Papadopoulos is an active member of the Mission community, and is a founding member of Cultural Action Network, a community group that works to protect and grow artists and cultural assets in the neighborhood. In addition to his ongoing work as a community volunteer, Peter has served as a Project Manager for the Redstone Labor Temple Association and as a Land Use Project Manager for United to Save the Mission Legal Defense Fund. His recent work with MEDA is focused on stabilizing the Mission’s low- to moderate- income Latino families and the small businesses they serve, with Peter using the the Mission Action Plan 2020 policy process, cultural placekeeping strategies, neighborhood commercial project equity and protective land-use legislation.

Peter graduated from Trinity College in Hartford with a bachelor's in English and awards in Writing and Economics. A longtime playwright and performer, Peter obtained his master's in Theatre from Rhode Island College, and co-founded the Mission’s Mojo Theatre in 2010. Peter has worked and taught in numerous settings including college, high school, and youth and prison programs.

Read Blogs featuring Peter.

Karoleen Feng

Director of Community Real Estate

kfeng@medasf.org

ext. 148

Three qualities you bring to work:
Leader
Achiever
Doer

What do you love about the Mission District and MEDA?
"I love living and working in my own neighborhood and getting to say hello to people on the street."

Karoleen Feng established MEDA's Community Real Estate program to reverse cultural displacement and gentrification in the highest-cost neighborhood in the nation. She has changed the narrative of the future of the neighborhood and achieved the rebuilding of community assets in the Mission District after a decade-long absence of affordable-housing production in the neighborhood. Against the odds of the low-income, primarily Latino family’s neighborhood being decimated, she has been instrumental in jumpstarting MEDA being joint-venture partners for the Mission-Castro cluster of the San Francisco Housing Authority Rental Assistance Demonstration program, new construction of almost 500 apartments and preservation of dozens of small apartments off the private market.

Karoleen has also led the Mission Action Plan 2020 initiative to shape policies and planning regulations for land use in the neighborhood. She has built affordable housing for over a decade – rental and for-sale, family and senior, mixed-use developments and affordable commercial real estate at East Bay Asian Local Development Corporation and Little Tokyo Service Center.

Read Blogs featuring Karoleen.

Elaine Yee

Deputy Director

eyee@medasf.org
ext. 138

Three qualities you bring to work:
Responsible
Dedicated
Personable

What do you love about the Mission District and MEDA?
"San Francisco is lucky to have a strong Latino community in the Mission District. MEDA works to keep it that way."

Elaine joined MEDA's Community Real Estate Team as Senior Project Manager since 2014. She has been working on MEDA's new construction 100% affordable housing projects: 2060 Folsom Family Housing (126 homes for families and Transition Age Youth, with over 10,000 ground floor community serving space and cafe, adjacent to the new neighborhood park) and 1296 Shotwell Senior Housing (94 homes for seniors and homeless seniors age 62 and up), which plan to breakground in 2018.

Prior to MEDA, Elaine has worked for various community development groups in California, such as EBALDC, Chinatown CDC, and Little Tokyo Service Center. Her experience in affordable housing is extensive, ranging from planning, community organizing and real estate development. She has worked on new construction and acquisition/rehabilitation projects, and is familiar with tax credit financing (low-income housing, and historic), AHP, and local and state subsidies. Elaine holds a master's in Planning from University of Southern California.

Read Blogs featuring Elaine.

Johnny Oliver

Associate Director

joliver@medasf.org
ext. 123

Three qualities you bring to work:
Focused
Empathetic
Humor

What do you love about the Mission District and MEDA?
"The Mission is the best place in San Francisco. MEDA’s free services help keep it that way."

Johnny Oliver has been a licensed real estate agent for over 17 years and has worked with first-time homebuyers and homeowners at risk of foreclosure for over seven years as a Housing Counselor at MEDA. He has successfully assisted over 100 homebuyers with their first home purchase and has helped over 40 homeowners from losing their homes to foreclosure.

Johnny brings this intimate knowledge of the real estate process to the Small Sites Program, where he is responsible for the acquisition and rehabilitation of multi-family buildings in the Mission and surrounding neighborhoods.

Read Blogs featuring Johnny.

Daniel Jimenez

Senior Project Manager

djimenez@medasf.org
ext. 127

Three qualities you bring to work:
Passion for building
Thoughtfullness in design
Analytical soundness

What do you love about the Mission District and MEDA?
"I was born in San Francisco and lived my first five years on Valencia Street, so MEDA's mission to serve the Mission District really strikes a chord with me."

Dan Jimenez is an engineering and general contractor. who began his affordable-housing career at a two-person Nevada nonprofit with great vision, but no assets. Within 24 months, the upstart nonprofit had been awarded $60 million in projects; it is now the largest affordable-housing developer in Nevada, with over 4,000 units. Dan spent the next two decades involved in several dozen transactions -- involving tax credits, bonds, 202s, and USDA and Bureau Indian Affairs deals -- across the United Strates, from Hawaii to Puerto Rico.

Dan graduated with an economics degree from Harvard University and a Juris Doctorate from USD. In his spare time, Dan enjoys biking and swapping fun stories about travel to remote countries.

Read Blogs featuring Daniel.

Serena Li

Project Manager

sli@medasf.org
ext. 129

Three qualities you bring to work:
Activator
Individualization
Explorer

What do you love about the Mission District and MEDA?
"The Mission is a welcoming community and MEDA is proud to be a part of it."

Serena Li is leading the rehabilitation work for the Small Sites Program - approximately 100 units of residential and commercial units. She is also assisting with the acquisition properties for many of properties that MEDA SSP team is acquiring.

Serena joined MEDA in fall 2016, as the Assistant Project Manager for MEDA’s Small Sites program. She brings a wealth of knowledge and experiences as a former Construction Project Administrator to the Small Sites Team where she project manages the construction rehabilitation, relocation and assisting with site acquisition. With experience of occupied rehabilitation, she had become familiar with working with seniors and families through the relocation process. Being a native San Francisco resident, she is proud to be part of the Community Real Estate team, and excited to continue adding value to her work in helping the community. Serena holds dual bachelor's in Statistics and Economics from University of California, Davis.

Read Blogs featuring Serena.

Veronica Lira

Project Manager

vlira@medasf.org
ext. 113

Three qualities you bring to work:
Passionate
Determined
Diligent

What do you love about the Mission District and MEDA?
"The Mission is a Latino immigrant hub, and MEDA is creating affordable housing for this community."

As Project Assistant to the Small Sites team, Veronica Lira assists in site acquisition and rehabilitation of properties that are at risk of displacing their tenants. She also coordinates with the Asset Management team in the oversight of Small Sites properties operations, including compliance/reporting requirements, and property management.

Previously, Veronica was a Project Administrator for Eden Housing, a nonprofit affordable-housing developer. Veronica received her bachelor's degree in Political Economy, with a concentration in Global Poverty and Development, from the University of California, Berkeley.

Read Blogs featuring Veronica.

Jose Garcia

Project Manager

jgarcia@medasf.org
ext. 176

Three qualities you bring to work:
Empathetic
Determined
Learner

What do you love about the Mission District and MEDA?
"The Mission is the heart of San Francisco, and MEDA works to keep it that way."

Jose Garcia is determined to keep a strong Latino Community in the Mission District. Prior to joining MEDA, Jose was a Relocation Consultant for Overland, Pacific, and Cutler LLC, where he even worked alongside MEDA during the rehabbing of five former public housing developments under the Rental Assistance Demonstration (RAD) program (a total of 439 units for seniors and disabled San Franciscans).

Jose attended Cal Poly San Luis Obispo, receiving a bachelor's in Business Administration with a concentration in International Business.

Read Blogs featuring Jose.

Zachary Schroeder

Asset Manager

zschroeder@medasf.org
ext. 195

Three qualities you bring to work:
Urbanist
Analytical
Diligent

What do you love about the Mission District and MEDA?
"San Francisco would not be the same without a thriving Latino community in the Mission. I love that MEDA is doing what it can to address a myriad of needs in the community in an attempt to hold fast against further gentrification."

Zachary Schroeder's first interests in community development, equitable housing and gentrification started in middle school with a visit to an artist's commune in his hometown of Omaha, Neb. The sense of camaraderie and togetherness brought on by the tight living quarters and shared passions stuck with him. When the building was sold, and the artists were moved out, he began to wonder if there was something he could do to help.

Zachary received his master's in Community and Regional Planning and began his career focusing on affordable housing. His career took him away from this first love and he is thrilled to come full circle working as an Asset Manager for MEDA.

Read Blogs featuring Zachary.

Beatriz Ordonez

Asset Manager

bordonez@medasf.org
ext. 147

Three qualities you bring to work:
Passion
Culture
Family

What do you love about the Mission District and MEDA?
"The Mission and MEDA both feel like home."

Beatriz Ordonez is responsible for asset management of MEDA's Small Sites properties and for Plaza Adelante, the nonprofit's Mission neighborhood center. This includes resolving tenant issues and working closely with property management.

Beatriz emigrated from Mexico, living in cramped quarters, so she empathizes with Latinos looking for affordable, quality housing in the Mission. She lives in San Francisco's Bernal Heights neighborhood.

Read Blogs featuring Beatriz.

Kayla Di Marco

Assistant Project Manager

kdimarco@medasf.org
ext. 200

Three qualities you bring to work:
Enthusiasm
Drive
Analysis

What do you love about the Mission District and MEDA?
"I love that the Mission District is rooted in its history and that MEDA fights for the Mission’s residents."

Kayla Di Marco is a Project Assistant with the Large Sites program. Prior to joining MEDA, she studied civil engineering to understand how cities are built. Down this path, she’s worked for a mechanical contractor in Atlanta and a Civil Engineering design firm in the Bay Area.

Kayla was born and raised in a small town in South Carolina. Growing up with neighborhood low-country boils and block parties to the tune of free-style jazz shaped her belief that preserving the heart of this nation lies within protecting its local communities. She is excited by the opportunity to help the Mission District residents stay in their home and continue celebrating its rich culture.

Read Blogs featuring Kayla.

Jennifer Lopez

Project Assistant

jlopez@medasf.org
ext. 199

Three qualities you bring to work:
Enthusiasm
Dedication
Curiosity

What do you love about the Mission District and MEDA?
"I love that MEDA is at the forefront of ensuring the Mission remains a vibrant Latino cultural district."

Jennifer Lopez assists with the Small Sites Program in the acquisition and rehabilitation of multi-family buildings in the Mission. Prior to joining MEDA, Jennifer completed a Fulbright grant in Colombia where she taught English at the Universidad Nacional de Colombia in Manizales. She loved her experience so much she renewed her grant for a second year to teach in Medellín. During her time away from the Bay Area while in college and later in Colombia, she kept up with local issues involving the housing affordability crisis, gentrification and the displacement of low-income communities of color. She firmly believes affordable housing is the biggest issue facing San Francisco and is passionate about expanding affordable-housing options in the Mission.

Jennifer holds a B.A. in International Relations with a concentration in Latin American Studies from Pomona College.

Read Blogs featuring Jennifer.

Vanessa Amaya

Project Assistant

vamaya@medasf.org

Three qualities you bring to work:
Empathy
Flexibility
Positivity

What do you love about the Mission District and MEDA?
"The Mission is a place of belonging and gathering, with something to offer everyone from many walks of life. MEDA is an extension of that same spirit."

Vanessa Amaya started with MEDA on the Community Real Estate Team as a project assistant intern. Before joining MEDA, she worked in the San Francisco Mayor's Office of Housing and Community Development as a Community Development Assistant, where she worked with the public daily and connected them to housing resources through local nonprofits, including MEDA.

Vanessa holds a bachelor's in Liberal Studies with a minor in Special Education from San Francisco State University.

Read Blogs featuring Vanessa.

William Mendoza

Asset Manager Assistant

wmendoza@medasf.org
(650) 488-3544

Three qualities you bring to work:
Adaptable
Patience
Laughter

What do you love about the Mission District and MEDA?
"I love the connection between the people and organizations in the Mission District -- truly one of a kind. I love the economic education and capability MEDA offers to its clients and staff."

William migrated to the United States at the age of three from his hometown in San Marcos, Guerrero, Mexico. He arrived in Oakland, where he has resided for most of his life. William is grateful for the resilient character that Oakland instilled in him through life experiences. His family is all the motivation he needs to continue striving for greatness. William lives by one quote: “Not making a decision is a decision, so you have to get better at making the right decisions."

William graduated from California State University, Chico with Academic Distinction. His major was Political-Science with a focus in Legal Studies. His experience interning at the Community Legal Information Center in the Housing Department, Immigrants Rising and DreamSF Fellowship has allowed him to bring a holistic perspective to MEDA.

Read Blogs featuring William.

Augustus Tagaro

Resident Engagement Specialist

atagaro@medasf.org
(415) 632-6339

Three qualities you bring to work:
Honesty
Integrity
Transparency

What do you love about the Mission District and MEDA?
"The Mission is the heart of San Francisco and MEDA puts its hearts (and minds) into its work."

Augustus Tagaro is currently Resident Engagement Specialist with senior/disabled residents of MEDA's Mission/Castro cluster of the RAD apartments. He brings over 15 years experience in working with residents' services and empowerment. Augustus worked as a Family Youth Advocate in SOMA Minna Park Apartments with Asian Neighborhood Design for three years, providing residents with social services referrals to education and employment resources. He monitored and documented resident progress and situations. Augustus also represented the building residents by going to community-based organizations and public agencies to advocate, plus managed the after-school program as Program Coordinator for South of Market Resource Center for 12 years. He coordinated MOUs with the local schools to conduct activities at the schools, information referrals, home visits, outreach and promotion for community activities and events. In addition, Augustus managed the parent advisory committee, and coordinated the Food Bank and Diaper Bank. He conducted eight to 12 workshops a year, based on community need and community surveys.

Augustus went to San Francisco State University and he got his bachelor's degree in Liberal Studies. He is bilingual; speaks English and Tagalog.

Read Blogs featuring Augustus.

Ernesto Martinez

Director of Asset Building Programs

emartinez@medasf.org
(415) 409-9172

Three qualities you bring to work:
Leadership
Impact
Community

What do you love about the Mission District and MEDA?
"I love that MEDA’s approach to the Mission’s development is comprehensive and helps build social, human and financial capital."

Ernesto Martinez was born and raised in the San Francisco Bay Area and has been working in the nonprofit sector for years. 

Ernesto holds two bachelor's degrees -- one in Economics and the other in International Relations -- from San Francisco State University. He is also the District 9 representative on the San Francisco Public Utilities Commission Citizen's Advisory Committee and enjoys empowering younger Latino and youth of color through activities such as mentoring at John O'Connell High School and volunteering for the Latino/Chicano Leadership Project.

Read Blogs featuring Ernesto.

Jaqueline Marcelos

Associate Director of Asset Building Programs

jmarcelos@medasf.org
ext. 143

Three qualities you bring to work:
Ideation
Activator
Input

What do you love about the Mission District and MEDA?
"I love that the Mission is a strong community. I love MEDA because it feels like home."

Jackie Marcelos provides education and coaching focused on the areas of DISC+: debt, income, savings, credit, and banking, as well Taxes-Plus. Jackie first came to MEDA in 2007, as a Housing Opportunities client; she then began volunteering in the same program. Jackie quickly leveraged her financial-capability expertise -- and experiences as an immigrant -- to connect with and support MEDA's clients.

Having worked in various positions throughout the organization, Jackie has developed a diverse skill set that allows her to be a strong, multifaceted resource for clients. Her philosophy is that it is critical to meet clients where they are, plus support them to reach goals on their terms.

Read Blogs featuring Jackie.

Dairo Romero

Community Initiatives Manager

dromero@medasf.org
ext. 103

Three qualities you bring to work:
Empathetic
Community-focused
Caring

What do you love about the Mission District and MEDA?
"The Mission makes me feel right at home, as does MEDA."

Dairo Romero, who emigrated from Colombia, brings 10 years of experience in community planning and organizing. His expertise and passion for his work translates to community members feeling part of the development process, leading to the support of such projects.

Dairo wears many hats in his current role at MEDA, most notably being an integral part of the facilitation team for United to Save the Mission and having been responsible for the facilitation of meetings for the November 2015 Proposition A affordable-housing measure. The latter was a $310 bond, passed by San Francisco voters, with $50 million later earmarked specifically to address the housing crisis in the Mission District of San Francisco.

Read Blogs featuring Dairo.

Jessy Delgado

Family Economic Success Coach

jdelgado@medasf.org
(415) 663-6178

Three qualities you bring to work:
Passion
Perseverance
Collaboration

What do you love about the Mission District and MEDA?
"I love the Mission District's food, Latino families, weather and Dolores Park, and that MEDA works for social justice, supporting our community through various free services and education."

Jessy Delgado hails from Peru. As an immigrant, she has experienced the same challenges of her community, such as learning a new
language and facing discrimination. Since 2016, Jessy started to work with immigrant families via volunteer jobs with Faith and Action
Network. This made her realize that she was not alone -- that if all work together for social justice and equality, the community becomes stronger. Jessy also worked with Civic Edge Consulting, educating the community for safer streets.

Jessy studied at City College of San Francisco, earning an associate's degree in Social Behavior and Business Administration; she is now transferring to San Francisco State University with the goal of obtaining a bachelor's in Finance. Additionally, she is an advanced IRS tax preparer, in the past volunteering as a site coordinator with MEDA.

Read Blogs featuring Jessy.

Alejandro Bautista

Programs Coordinator

abautista@medasf.org
ext. 126

Three qualities you bring to work:
Committed
Community
Driven

What do you love about the Mission District and MEDA?
"I love the landscape and the community that lives in the Mission. I love the dedication and passion the MEDA staff brings to its work."

Alejandro D. Bautista Zugaide migrated from Mexico at 11 years old and has since resided in Oakland. He considers himself a fortunate person for all the opportunities and mentors that have crossed paths with him. His passion for education and his community led Alejandro to College Track Oakland, a nonprofit organization where he mentored and served as a tutor to many high school students from different backgrounds with one goal in common: higher education. During his short stay at Mission Graduates, he was able to explore and work on Salesforce, while also gaining skills in the administrative side of the organization, taking on the project of coordinating with local business for Mission Graduates’ annual Food for Thought fundraiser.

Alejandro received his bachelor's in Business Administration with a focus in Marketing and a minor in Latino Studies from California State University East Bay. One of his proudest moments -- and the highlight of his undergrad time at CSU EB -- came when he spearheaded the marketing campaign for the first "Undocumented Resource Summit" ever held on campus.

Read Blogs featuring Alejandro.

Rosario Chacon

Senior Housing Opportunities Coach - Homeownership Services Manager

rchacon@medasf.org
ext. 136

Three qualities you bring to work:
Engagement
Education
Perseverance

What do you love about the Mission District and MEDA?
"The Mission District is the home of many of my friends and the community that has become my family. MEDA welcomes those values and the diversity while advancing the opportunities of the larger Mission family."

Rosario Chacon is a native of Yucatan, Mexico, being raised with a wealth of traditions and values that her Mayan ancestors shared over generations. Rosario is following the footsteps of her parents by being in service to her community.

Rosario's academic background is Business Economics and a master's in Business Administration. After spending years in banking and lending, Rosario discovered her love of financial advising and planning. Rosario holds a designation as a Certified Financial Planner and a certification in Financial Psychology and Behavioral Finance -- an education that helps better serve her community and understand the many beliefs and behaviors that may hinder someone's financial fulfillment.

Read Blogs featuring Rosario.

Maria Sevilla

Housing Opportunities Coach

msevilla@medasf.org

Three qualities you bring to work:
Dedication
Thoughtfulness
Organized

What do you love about the Mission District and MEDA?
"I love the Mission District because it has always felt like home and I love that MEDA is an organization focused on not only maintaining that home, but helping it and everyone in it thrive."

Maria Sevilla was born in Jalisco, Mexico, and emigrated to the United States with her mother and two sisters at the age of 5. Her family settled in San Francisco, where Maria attended Sanchez Elementary, DeMarillac Academy and St. Ignatius College Prep. Having grown up in the Bay Area, Maria is committed to preserving and empowering her community through her personal and professional work.

Maria attended the University of San Francisco, receiving a bachelor's in Politics and a minor in Legal Studies. She previously worked with the Housing Opportunities team, from 2018 -2019, as part of her DreamSF Fellowship with MEDA.

Read Blogs featuring Maria.

Elisa Ramirez

Housing Opportunities Coach

eramirezmedasf.org
ext. 135

Three qualities you bring to work:
Dedication
Positivity
Versatility

What do you love about the Mission District and MEDA?
"Growing up in the Mission District has made this neighborhood feel like a second home. This neighborhood is so special and MEDA is doing great things to try and preserve the rich culture of the community."

Elisa Ramirez's family came to the U.S. from Central America and settled in the Mission District of San Francisco, where she was born and raised. Growing up in her community, she realized the hardships immigrant families experience. As an adult, the strong Latino presence in the Mission District motivated her to find a path that would promote social justice and equality for all.

Elisa is a recent San Francisco State University graduate with a bachelor's degree in Sociology. As part of the Housing Opportunities Program at MEDA, she hopes to bring economic equity and stability to a community who she relates to the most.

Read Blogs featuring Elisa.

Maribel Escalante

Housing Opportunities Coach

mescalante@medasf.org
(612) 915-0762

Three qualities you bring to work:
Collaborative
Empathy
Integrity

What do you love about the Mission District and MEDA?
"I love the wonderful people and colorful culture that make the Mission District unique and special. MEDA offers activities and free programs to ensure prosperity to those who need to have a quality life in San Francisco."

Maribel Escalante is originally from Venezuela. She immigrated to the U.S., where she had to adapt to a new culture, learn a new language, and acquire the skills necessary to be productive and successful. While attending San Francisco Community College-Mission Center, Maribel got engaged with the Latino community, where she discovered and explored the social and economic status of the Mission District neighborhood. Her ability to learn fast and to enjoy working and collaborating with others opened the doors to work in the nonprofit sector. She started as a volunteer at City College, CCSF, as an Administration support and then as a Tax Preparer at Acorn where, a year later, she gets promoted as a Tax Site Coordinator. Maribel has also worked in other positions in the financial sector as a Resource Specialist and as a core part of MEDA's tax team for three years.

Maribel's dedication when it comes to helping individuals and families with her level of experience in financial services has made her acuity aware and empathetic of the needs and situations of the families MEDA assists. This leads to her drive of making sure every family can build toward a positive future. She is happy and proud to bring her life and professional experience to support the community in reaching their future financial goals while establishing a long-term relationship with the community.

Read Blogs featuring Maribel.

Claudia Soto

Financial Assets Coach

csoto@medasf.org
ext. 122

Three qualities you bring to work:
Analytical
Achiever
Learner

What do you love about the Mission District and MEDA?
"The Mission remains a Latino immigrant gateway and MEDA offers a financial education for these newcomers."

Claudia, originally from Central America, feels very proud of being a Latina. Claudia began working as a bank officer while putting herself through three years of university in Nicaragua, and continued in that job for another seven years. When she came to live in the United States, she was aware that it would be a challenge to learn not only a new language but a completely different culture as well. However, found the opportunity to work with the Latin community in the Mission District for twelve years.

It has been a great experience working in these different financial institutions as senior customer service, assistant general manager, banker officer, and loan officer. Belonging to the MEDA family is an honor for her, allowing her to put into practice the experience and knowledge she has acquired to achieve the objectives of the organization and continue to empower our community and be successful.

Read Blogs featuring Claudia.

Pedro Jose Tuyub

Financial Assets Coach

ptuyub@medasf.org
(415) 562-7296

Three qualities you bring to work:
Analytical
Perseverance
Empathetic

What do you love about the Mission District and MEDA?
"I love the Mission District, as it is where I was born and raised and saw how amazing the community is growing up. I love that MEDA tailors its services to the Latino community, which can then maximize the help the community receives."

Pedro Jose Tuyub was born and raised in the Mission District. His parents are immigrants from Mexico and as a first-generation Chicano he has experienced the challenges immigrants face in their efforts to improve their livelihoods. This experience led him to volunteer at MEDA while focusing his education on learning how to best work with the immigrant community. He also relies on the experience of his family, which has a history of working with the community.

Pedro attended San Francisco State University and studied Psychology and Computer Science. He has experience with MEDA's Workforce and Tax programs as his foundation to working with the community.

Read Blogs featuring Pedro.

Miguel Velasco

Workforce Development Program Manager

mvelasco@medasf.org
ext. 162

Three qualities you bring to work:
Determination
Integrity
Confidence

What do you love about the Mission District and MEDA?
"I love that MEDA works to assist the Mission Latino community in meeting their personal and professional goals."

Miguel Velasco was born and raised in El Salvador, coming to the United States when he was 19 years old. Miguel worked in various places such as warehouses, construction sites and restaurants in the Los Angeles area, while taking ESL classes at night. He moved to San Francisco when he met his wife, Dina, who encouraged him to go back to school. So he enrolled at Skyline College to obtain his associate's degree in Network Engineering, later heading to San Francisco State University, where he graduated with honors and garnered his bachelor's degree in Business Administration Information Systems. Miguel then obtained a position in the health care industry as a recruiter, where he learned about the comprehensive onboarding process, management, compliance and training, as well as placing people in jobs.

As an immigrant, Miguel closely relates to the Latino community in the Mission District. He has experienced the language barrier, work and house insecurity, and cultural differences that cause immigrants to struggle in the United States. Miguel brings his knowledge and personal experiences to MEDA to help people overcome all of the issues he once experienced, for he knows that with education, hard work, and willingness to improve, immigrants can make a big difference in this country.

Read Blogs featuring Miguel.

Jose Mariscal

Workforce Development Coach

jmariscal@medasf.org
ext. 184

Three qualities you bring to work:
Focused
Organized
Attentive

What do you love about the Mission District and MEDA?
"I have to acknowledge the people in my life that opened doors for me to be successful , and MEDA gives me the chance to open the same doors for other people."

Jose Mariscal lived up in Mexico for four years of his childhood, allowing him to have an understanding of the way of life in that country. Jose later moved back to the Bay Area, where he worked construction and participated in various faith-based youth groups while attending community college. He then transferred to University of California, Santa Cruz, where he obtained his bachelor's in Psychology and Sociology, while also helping create a local school club (Empowering Latino Advancement through Educational Development).

After graduation, Jose continued his engagement with the Latino community through his fraternity: Lambda Theta Phi Latin Fraternity Incorporated. Jose started his engagement with the San Francisco community by working with the homeless population through Larkin Street Youth Services in various positions which revolved around workforce development. Jose is now excited to bring all of his life and professional experience to support the Mission neighborhood.

Read Blogs featuring Jose.

Jessie Galván

Workforce Development Coach

jgalvan@medasf.org
ext. 161

Three qualities you bring to work:
Analytical
Passionate
Collaborative

What do you love about the Mission District and MEDA?
"I am passionate about MEDA's model because it strives to keep families like my own embedded in the Mission."

Jessie Galván was born and raised in the heart of La Mission and has seen the change that's enthralled the community over the last two decades. He's always been passionate about helping those less fortunate than himself, while often putting other's needs before his own. The son of immigrants from Toluca and Piedra Gorda, his father worked day and night to support the family. He was raised by a strong group of women that consisted mainly of his mother, grandmother and six aunts.

Jessie is a first-generation graduate from San Francisco State University, having received a B.A. in Economics while minoring in History. He has working experience in various sectors that include legal, banking, athletics and recruiting.

Read Blogs featuring Jessie.

Mayra Alfaro Martinez

Workforce Development Coach

malfaro@medasf.org
ext. 177

Three qualities you bring to work:
Ambition
Passion
Innovation

What do you love about the Mission District and MEDA?
"My upbringing in San Francisco and spending much time in the Mission is a big reason why I pursued MEDA. I am passionate to be a part of a team that continues to help community members and businesses remain in place and keeps the culture alive in the neighborhood. It’s truly an honor to be working for MEDA and I am excited to learn and be a resource to others."

Mayra Alfaro Martinez was born and raised in San Francisco to parents who emigrated from Mexico in the mid-1980s. She recently worked for a nonprofit divisional headquarters for two years before transitioning to MEDA. Her background prior to working with nonprofits was in sales for many years, until she decided to utilize those skills to help underresourced communities. Mayra is passionate about helping others create generational wealth to help change the legacy of families and their communities.

Mayra earned a Bachelor’s of Science in Business Administration from CSU East Bay. She played basketball, softball and volleyball growing up. She is a big Golden State Warriors fan and is a volunteer Young Life leader for youth in the city.

Read Blogs featuring Mayra.

Liz Dwyer

Director of Fondo Adelante

edwyer@medasf.org

Three qualities you bring to work:
Dedicated
Energetic
Leadership

What do you love about the Mission District and MEDA?
"MEDA's anti-displacement finance has a powerful role to play in building a Bay Area in which economic prosperity leaves no one behind. Fondo Adelante’s work delivering equitable affordable capital to longtime residents and small businesses in the Mission District and San Francisco, as well as across the region, is critical to ensuring all members of our vibrant community can thrive."

Liz Dwyer has for more than a decade, helped nonprofit Community Development Financial Institutions (CDFIs) develop strong operations and design and deliver microcredit programs that help small businesses start and grow. Liz got her start in CDFIs at Accion, where she co-led the U.S. New Product Development Taskforce, and since then has worked with lenders including the U.S. Small Business Administration and Working Solutions CDFI. She launched and was of managing editor of the Mastercard Center for Inclusive Growth's Inclusion Hub, a thought leadership site promoting cross-sector partnerships in financial inclusion. Earlier in her career, Liz worked in Kenya, Sri Lanka, Brazil and Peru with CRS and local development organizations, and served for eight years as an Associate Board Officer of the Center for Economic Progress, a leading statewide VITA provider.

In her free time, Liz has been found on hiking trails from Borneo to Nicaragua to Norway and everywhere in between. She is a dual U.S./Brazilian citizen, with half her mind always back on the verdant streets of Rio where many of her family live.

Read Blogs featuring Liz.

Juliana Echeverri

Loan Compliance Manager

jecheverri@medasf.org

Three qualities you bring to work:
Curiosity
Commitment
Perceptiveness

What do you love about the Mission District and MEDA?
"I love the Mission and MEDA's value of place, plus the organization's impact around self-determination."

Juliana Echeverri joins MEDA as Compliance Manager for Fondo Adelante after eight years of work in the microenterprise support space in Arkansas. She is passionate about systems and impact.

Juliana holds a master's in Social Entrepreneurship from Hult IBS and a bachelor's degree in International Business Administration from Universidad de la Sabana. She is loves to read murder mysteries and a enjoys a good cup of coffee.

Read Blogs featuring Juliana.

Pablo Solares

Business Lending Manager

psolares@medasf.org
ext. 117

Three qualities you bring to work:
Community
Goal-oriented
Dedication

What do you love about the Mission District and MEDA?
"I love the Mission District for its cultural richness and authenticity ... and MEDA for addressing all the needs of our community to make our neighborhood a place for grow and opportunity."

Pablo Solares supports entrepreneurs who are looking for capital to start or grow their businesses. Pablo was born in Mexico City and moved to the United States in his mid-teens. He has been involved in the nonprofit sector since 2012, when he and his wife co-founded Imagining More Foundation to promote arts and athletics among young student-athletes. Prior to MEDA, Pablo was a Partner Success Manager at Mission Asset Fund and a Nike-sponsored professional runner.

Pablo holds a master's in Finance from EGADE Business School and bachelor's in Economics, Business Administration, and Visual Arts from Rice University.

Read Blogs featuring Pablo.

Dulce Lomeli Lopez

Small Business Loan Officer

dlomeli@medasf.org

Three qualities you bring to work:
Community-driven
Empathy
Caring

What do you love about the Mission District and MEDA?
"The Mission District is my neighborhood. I think it is the most vibrant district in San Francisco. I am so happy to support the many families I know and for which MEDA cares."

Dulce Lomeli Lopez comes to MEDA with several years of experience working with Latino communities across the Bay Area, especially in San Francisco’s Mission District and Oakland’s Fruitvale neighborhood. She has worked in several different fields and this has taught her that the best way to build trust with a client is making information as accessible as possible. This also improves communications with those one serves and optimize results. Families will then continue to recommend MEDA services and our bond with the community continues to grow. With trust, communication and humility, a program, no matter how small or big, can have an incredible impact in a community.

Dulce and her family understand firsthand the challenges that many Latino families face. A single immigrant mother with big dreams for her sons and for herself, Dulce has been working together with school programs, applying for scholarships and getting ahead. She believes if families are passionate and have access to programs and opportunities, success will be within reach. She thinks that an important part of forming a strong community is taking care of our health, eating healthy and practicing a physical activity.

Read Blogs featuring Dulce.

Jhonattan Herrada

Loan Servicing Specialist

jherrada@medasf.org

Three qualities you bring to work:
Work Ethic
Problem Solving
Team Work

What do you love about the Mission District and MEDA?
"I love that MEDA helps the Latino community not only by giving them the necessary tools to succeed, but to become financially Independent and have a better future."

Jhonattan Herrada came to the United States in April 2005. From Day One, he had to work really hard to get his education since he had to attend college and work full-time. He moved his way up from working in the restaurant industry toward financial institutions, where he saw a potential to help the Latino community.

Jhonattan graduated from San Francisco State University, getting a bachelor’s in Criminal Justice Studies. He saw the issues faced by underserved communities, including the Latino community. Jhonattan is excited about the opportunity to help people and small businesses.

Read Blogs featuring Jhonattan.

Edwin Rodriguez

Business Development Program Manager

erodriguez@medasf.org
ext. 102

Three qualities you bring to work:
Achiever
Connectedness
Leadership

What do you love about the Mission District and MEDA?
"I have many reasons to love the Mission District, the place my daughter grew up. I love working at MEDA because it helps Latino families build assets."

Edwin Rodriguez joined MEDA in September 2011 and has more than 13 years of experience in microenterprise development within the immigrant and low-income communities. Edwin has over 25 years of advocacy and professional outreach work in immigrant and low-income communities in the Bay Area and nationally. He served as Executive Director for the Central American Resource Center (CARECEN) in San Francisco, and program director of the Northern California Coalition for Immigrant Rights.

Edwin holds a Bachelors of Science in Business Administration with a specialization in Micro-Entrepreneurship from California State University, East Bay.

Read Blogs featuring Edwin.

Luis Quiroz

Business Coach and Corridor Coordinator

lquiroz@medasf.org
ext. 104

Three qualities you bring to work:
Empathy
Responsiveness
Imagination

What do you love about the Mission District and MEDA?
"I love the culture in the Mission: It reminds me of where I grew up in Southern California. I see so much of my parents in the merchants in the Mission. I love that MEDA caters to this group and now I get to serve that community to which I feel so connected."

Luis Quiroz is an immigrant from Guerrero, Mexico. When his parents left their home country in search of a better future for him and his siblings, they settled in San Diego, where they lived for all of Luis' childhood. Luis moved to San Francisco at the age of 17 to find his independence and attend San Francisco State University. Growing up, Luis' mom was a Tupperware saleswoman. He would be so embarrassed on elementary school field trips when his mom was closing sales with his teachers, but he later understood his mom's motives -- it was necessary to put food on the table.

After graduating from SFSU with a Business Marketing degree, Luis felt the need to give back to those who need help the most. He started his own Social Media Marketing Agency, Trending Socials, and focused on helping small-business owners and merchants get a hold of their social media marketing and use it as a tool for growing their businesses. He is excited for his role at MEDA as Business Coach and Corridor Coordinator, where he hopes he can help even more people.

Read Blogs featuring Luis.

Richard Raya

Director

rraya@medasf.org
ext. 155

Three qualities you bring to work:
Direct
Driven
Inspired

What do you love about the Mission District and MEDA?
"I love that the Mission District has been the center of the Bay Area’s rich Latino heritage for generations, and that MEDA has been at the forefront of serving this vibrant community and helping to ensure its stability and success."

For nearly 20 years, Richard has worked at an executive level to bring community leaders, administrators and elected officials together to improve community outcomes and generate revenue, including as Chief of Staff for an Oakland City Councilmember, Executive Director of Youth Radio, and Director of Administrative Services for Alameda County Public Health Department. He is focused on working closely with MPN partners and using shared data to improve educational results for San Francisco’s children, celebrating and communicating the MPN collaborative’s successes, and fundraising.

Richard’s great-grandparents were Yaquis who came to the Bay Area after fighting in the Mexican Revolution. His parents worked as farmworkers in the fields of Northern California and came of age during the Chicano Movement. Richard earned a B.A. in English and a Master’s in Public Policy from UC Berkeley.

Read Blogs featuring Richard.

Liz Cortez

Associate Director

ecortez@medasf.org
ext. 109

Three qualities you bring to work:
Dedicated
Collaborative
Mentor

What do you love about the Mission District and MEDA?
"I really enjoy meeting children and families in the Mission and talking with them about their aspirations. I grew up in a very similar community. I also love the people that work at MEDA."

Liz Cortez's parents came from Mexico to the United States in the late 1960s. She grew up in Southern California, in a community very similar to the Mission. Liz works with a collective of community partners that are aligning their efforts around a common agenda, to address the holistic needs of children and families. Most of these efforts are on behalf of immigrant families with young children.

Prior, in various roles, she worked to increase family engagement and advocacy in early education settings such as Early Head Start and Head Start, and also to strengthen community partnerships through collaboration and service integration, to facilitate comprehensive delivery of services. Liz has an M.A. in Urban Planning from the University of California, Los Angeles.

Read Blogs featuring Liz.

Ada Alvarado Freund

Early Learning Program Manager

afreund@medasf.org
(415) 316-7249

Three qualities you bring to work:
Curious
Collaborator
Compassionate

What do you love about the Mission District and MEDA?
"I love that the Mission District truly is a community and that MEDA is preserving it for everyone, regardless of their race, income or spoken language."

Ada Alvarado Freund’s parents came to the United States in the early 1980s, during the civil war in El Salvador. They sacrificed everything so that their children could get educated and have a better life. It’s called opportunity.

Making her parents proud, Ada double majored in Latino studies and liberal arts at San Francisco State University. Always passionate about early childhood development, Ada got a job at a bilingual preschool in San Francisco, where she taught and eventually supervised the program. Feeling a need for change, Ada transferred her experience into being a family success coach for the Mission Promise Neighborhood, where she now connects families — like hers — to services in the community.

Read Blogs featuring Ada.

Celina Castro-Saelao

Family Support Manager

csaelao@medasf.org
ext. 149
cell: (415) 316-7400

Three qualities you bring to work:
Team- and community-oriented
Creative
Learner

What do you love about the Mission District and MEDA?
"I love to greet Mission community members. I love that my fellow staff members have passion for their work."

Like many in the Mission, Celina Castro-Saelao’s family came to the U.S. during the civil strife in many Central American nations in the 1980’s. Despite not being raised in El Salvador or physically having to immigrate to this country, Celina always keeps in mind the experiences of her mother and other community members. Celina is passionate about empowering and developing community members’ outlooks toward education, financial knowledge and cultivating economic growth in the Mission District.

Celina’s background has focused on community development, with an emphasis on youth development and financial education. She had the opportunity to work with MyPath, empowering youths to become financially fit and leaders in the community. Celina easily communicates and establishes relationships with children, youth and their parents, by showing them respect and treating them with dignity.

Read Blogs featuring Celina.

Efrain Barrera

K-12 Program Manager

ebarrera@medasf.org
ext. 125

Three qualities you bring to work:
Collaboration
Thought-Partner
Patience

What do you love about the Mission District and MEDA?
"The Mission District is a place that I have been fortunate to call home for that last 24 years, I love its vibrancy, vitality, its hardworking people, and I am proud to work for MEDA, a community agency rooted in the Mission whose mission is to strengthen the Latino families by promoting economic equity and social justice. "

Efrain Barrera immigrated to San Francisco's Mission District from El Salvador at the age of 15. He attended Mission High School and the University of California, Berkeley, graduating with a bachelor's in Sociology and Education.

Efrain has over 15 years of experience in the field of education, nonprofits, and working with immigrant families and youth. He is most effective in a collaborative environment working toward a common goal. Efrain is the proud father of a 6-year-old and a 10-year-old, who push him to become a better human being day by day.

Read Blogs featuring Efrain.

Roberto Aparicio

Family Success Coach

raparicio@medasf.org
(415) 767-8059

Three qualities you bring to work:
Mission-born
Compassionate
Understanding

What do you love about the Mission District and MEDA?
"I love that the Mission remains a strong Latino community and that MEDA is playing a part in that."

Born into a family that, like many others, immigrated to San Francisco’s Mission District in the mid-1970’s from El Salvador, Roberto Aparicio now serves as a role model for the community’s youth to stay on a path to academic success. Roberto’s education began in the home by parents who ingrained the importance of learning; he attended St. Peter Catholic School, Sacred Heart Cathedral Preparatory and the University of San Francisco, the latter on a soccer scholarship.

Roberto’s background, spanning a two-decade career, showcases his passionate commitment to making a positive difference in the lives of families, adults, children and youth from the Mission District. For the first 15 years of his career, Roberto worked hands-on with youth coming out the San Francisco juvenile justice system. The last five years, Roberto worked for the city’s Family Independence Initiative, an anti-poverty project.

Read Blogs featuring Roberto.

Luis R. Ostolaza

Family Success Coach

lostolaza@medasf.org
(415) 316-7407

Three qualities you bring to work:
Organized
Hardworking
Reliable

What do you love about the Mission District and MEDA?
"The Mission is the heart of the City, and MEDA’s staff puts hearts into their work."

Luis R. Ostolaza was born in South America and immigrated to the United States in the late 1990's. One of the first places he visited shortly after arriving in San Francisco was the Mission District. Luis fell in love with the streets, views, foods, people and weather -- he thought he was back home.

In 2008, Luis R. Ostolaza I was able to move to the Mission neighborhood, and he now says that he would not want to live in any other place.

Read Blogs featuring Luis.

Ana Avilez

Family Success Coach

aavilez@medasf.org
(415) 513-9755

Three qualities you bring to work:
Empathetic
Positive
Passionate

What do you love about the Mission District and MEDA?
"I like helping families like mine in the Mission, and MEDA makes that possible."

Ana Avilez emigrated from Honduras to the U.S. at age 6. As a Mission Techies program participant at MEDA, Ana took her first step into the Mission Promise Neighborhood community, getting assistance enrolling one of her daughters in a bilingual preschool. The Mission Promise Neighborhood team immediately recognized Ana’s leadership abilities, having her join the Community Advisory Council.

When MPN was asked to partner with SFUSD to lead Making Connections — a digital literacy course for parents that teaches how to use myON, an online reading platform for students — Ana was the ideal choice. With her experience as a mother of two young learners, complemented by her technology background, Ana thrived in this role, which naturally segued into her current full-time position as a Family Success Coach for the Mission Promise Neighborhood. One quote that Ana always tells her clients is: "El que persevera alcanza.” (“If you persevere, you can reach your goal.”)

Read Blogs featuring Ana.

Marianna Estrada

Family Success Coach

mestrada@medasf.org
(415) 425-7792

Three qualities you bring to work:
Empathetic
Collaborative
Culturally Sensitive

What do you love about the Mission District and MEDA?
"What I love about the Mission District is that it feels like home and has provided me with a community of which I can be a part and give back. I love that MEDA is a welcoming and inclusive agency that strives for the advancement of the Latinx community."

Marianna Estrada was born and raised in the small town of Stratford, California, located in the Central Valley, to immigrant parent from Mexico. Marianna is the first in her family to attend a university, having graduated from San Francisco State University with a bachelor’s in Psychology with a minor in Human Sexuality Studies.

Marianna has been working with the Latinx community of San Francisco for over eight years in various capacities, most recently as a housing specialist assisting families that are experiencing homelessness. Marianna enjoys networking and getting to know agencies in San Francisco -- and the larger Bay Area -- in order to refer families to appropriate services.

Read Blogs featuring Marianna.

Mariana Tejada

Family Success Coach

mtejada@medasf.org
(415) 425-7786

Three qualities you bring to work:
Resilient
Resourceful
Risk-taker

What do you love about the Mission District and MEDA?
"I embrace the opportunity to be able to empower Mission Latino families to flourish, and encourage them to make the most of the resources available to them from MEDA and community partners."

Mariana Tejada was born and raised in Bolivia. She moved to California 12 years ago, though throughout those years she lived in Mexico, France and Turkey. She considers Mexico her second home, as she’s lived and visited Mexico every year since 2008 and since then she has established family-like relationships with friends.

Mariana studied at UC Berkeley, and after completing her B.A. in Spanish Linguistics she taught Spanish at various schools in California and Massachusetts. She has been a volunteer at East Bay Sanctuary since 2011 and, whenever possible, she provides interpretation for Latino clients seeking political asylum. Mariana firmly believes in the power and upward mobility education provides, hence her passion to foster our Latino children to pursue and complete higher education. Mariana loves languages, traveling ... and habañeros.

Read Blogs featuring Mariana.

Pedro Tuyub

Family Success Coach

ptuyub@medasf.org
(415) 425-7783

Three qualities you bring to work:
Reliable
Analytical
Passionate

What do you love about the Mission District and MEDA?
"Since emigrating from my native country of Mexico, the Mission District felt and looked like home. MEDA is committed to preserving the Mission District as a Latino community and I am proud to be part of MEDA’s efforts as a Family Success Coach to help Latino families have access to social services to improve their livelihood leading to economic stability and academic success for their children."

Pedro Tuyub was born in the state of Yucatán, Mexico to a farm-working family. He emigrated to the U.S. at the age of 18 after graduating from high school, settling in the Mission District, where he has lived ever since. He attended City College of San Francisco, where he received an associate’s in arts and went on to attend San Francisco State University, where he obtained his bachelor’s in psychology.

Since 1999, Pedro has been working in the Mission District; first as an editor of El Tecolote -- a 45+ years community bilingual newspaper -- covering neighborhood issues such as housing, education, health and immigration. During his years as a reporter and editor, he began working with the growing Yucatec Mayan community, which led to the foundation in 2004 of Associación Mayab, an indigenous nonprofit. Being aware of the social and economic barriers faced by the Latino community, Pedro joined the dedicated team at MEDA to continue his community work and activism.

Read Blogs featuring Pedro.

Liz Hernandez

Family Success Coach

lhernandez@medasf.org
(415) 425-7813

Three qualities you bring to work:
Nurturing
Reflective
Resilient

What do you love about the Mission District and MEDA?
"The flavors, colors, music, languages and strong sense of family that make up the Mission take me back to memories of my parents' pueblo in Guanajuato, Mexico; The Mission is a place where one’s Latinx identity can be unapologetically embraced and where organizations like MEDA serve to empower, educate and employ the local community."

Liz Hernandez' parents were born in a rural pueblo called Paracuaro, where they spent their days laboring, cooking, learning and celebrating life with family. They migrated to Northern California nearly 30 years ago, where they birthed and raised three boys and a girl named Liz. That girl would eventually relocate to Santa Barbara, where she would graduate with a bachelor’s in religion, sociology, and applied psychology.

Liz has a background working at women, youth and homeless shelters. After years of visiting family in San Francisco, she eventually made the move to live and work in the Bay Area full time, where she continued her direct services as a domestic violence specialist working primarily within the Mission, Bayview and Tenderloin neighborhoods. In her free time, she writes and performs poetry, spends time with family and apprentices at a ceramics studio in the Bayview.

Read Blogs featuring Liz.

Dannhae (Maya) Herrera-Wilson

Early Learning Family Success Coach

dhwilson@medasf.org
(415) 425-7887

Three qualities you bring to work:
Resourceful
Determined
Resilient

What do you love about the Mission District and MEDA?
"The Mission District evokes many positive memories for me, especially from the time I first arrived in the U.S.A. more than two decades ago. I consider it my home away from home. I love the fact that MEDA is working hard to protect and nurture the character, diversity, homes and people that make the Mission District such a special and unique neighborhood in San Francisco."

Dannhae Herrera-Wilson’s professional, educational and volunteer experience has always been oriented toward serving and empowering diverse individuals and communities facing adverse circumstances. As a first-generation immigrant, Dannhae experienced firsthand the challenges many families have had to endure while establishing themselves in the United States. These experiences propelled her to become a fervent advocate for immigrants’ rights, civil rights and women’s rights, as well as maternal and child mental health and well-being.

Dannhae’s work has included seven years as a Board of Immigration Accredited Representative (BIA) at the International Institute of the Bay Area, a nonprofit that provides immigration services to people from around the world and, most recently, two years as a Child Development, Parenting & Early Literacy Specialist in the Teenage Pregnancy and Parenting Program (TAPP) at the Felton Institute/Hilltop Special Services Center.

She is a certified facilitator in various parenting programs including: Abriendo Puertas/Opening Doors, Crianza con Cariño/Nurturing Parenting, and Positive Discipline, and is also a Lactation Counselor, and a Birth and Postpartum Doula.

Dannhae looks forward to contributing her expertise in working with families and partners to advance MEDA's mission and vision on behalf of Latino and other diverse low-income families in San Francisco, especially in the Mission District.

Read Blogs featuring Dannhae.

Magali Valdez-Robles

Family Success Coach

mvaldez-robles@medasf.org
(415) 988-3792

Three qualities you bring to work:
Adaptability
Integrity
Reliability

What do you love about the Mission District and MEDA?
"The Mission District feels like home: It is a joyful and vibrant place which welcomes everyone. MEDA is connected with families and the community on many levels."

Magali Valdez-Robles was born in Mexico. She was raised in a small town surrounded by several farm animals and the lights of the city of Culiacan, Sinaloa. At the age of 15, she emigrated to the U.S. looking for a better education, living in Watsonville and Pasadena. In 2008, Magali moved to San Francisco, where she attended San Francisco State University, graduating with two bachelor's degrees: Broadcast Electronic Arts & Communications; and Spanish Literature. Prior to attending SFSU, she earned an associate's degree in Liberal Arts and Sciences at Cabrillo Community College. After graduating from SFSU, she continued with her studies in the child-development field at San Francisco Community College. She has been a professional educator for the past 16 years, working primarily with children from 18 months to 18 years. Magali is passionate about working with parents, elderly, teachers and experts of all cultures in the community.

For Magali, being an advocate for families, students and the community is a way to honor each culture while connecting with each other, highlighting each individual’s values. To reach one's full potential, Magali believes that one must connect with the appropriate resources and support needed to ensure they obtain a strong educational foundation. Magali has been self-taught in her own personal endeavors and is currently self-coaching as a ceramicist. One of her goals is to open a pottery studio in the community, where everyone can be creative, because she strongly believes that everyone has the right to art.

Read Blogs featuring Magali.