Luis Granados

Chief Executive Officer

Three qualities you bring to work:
Dedicated
Resilient
Empathetic

What do you love about the Mission District and MEDA?
"I love the Mission because it has a strong presence of Latino families and I love MEDA staff’s commitment to our constituents, which they show through their intent, intelligence and actions. MEDA is home."

Luis Granados proudly served as the Executive Director for the Mission Economic Development Agency (MEDA) since 1999, becoming Chief Executive Officer in 2018. During his tenure, Luis has worked to create asset-development opportunities for San Francisco Bay Area low- to moderate-income Latino families. Luis has a Master’s in City and Regional Planning from University of California, Berkeley and a Bachelor’s of Science from University of California, Davis. Luis also sits on the following boards: Board Member, UnidosUS (formerly NCLR); Board Chair, California Reinvestment Coalition; Community Advisory Board Member, JPMorgan Chase & Co.; Board Member, National Association of Latino Community Asset Builders, and Board Member, Northern California Community Loan Fund (NCCLF).

Luis' work is driven by his experience as an immigrant from Juarez, Mexico, his family heading to Southern California when he was a teenager.

Read Blogs featuring Luis.

Jillian Spindle

Chief Operating Officer

jspindle@medasf.org
ext. 116

Three qualities you bring to work:
Innovation
Strategy
Solutions

What do you love about the Mission District and MEDA?
"I love that everyone working at MEDA is 100 percent committed to the community, and making sure the Mission remains a neighborhood of opportunity."

Jillian Spindle has worked at MEDA since 2009, serving as Director of Development for seven years before becoming MEDA's Chief Operating Officer in 2016. In her role as Director of Development, she led several large collaborative funding projects such as the national Latino Tech Net, and the Mission Promise Neighborhood initiative.

Prior to MEDA, she fundraised and developed programming for community technology centers throughout Chicago, created computer training programs in partnership with community organizations in Jamaica and Honduras, and taught a class on community technology at DePaul University. She has a M.A. and B.A. in Social Sciences/Sociology from the University of Chicago. Jillian serves on the Board of Directors for Refugee Transitions.

Read Blogs featuring Jillian.

Cindy Clements

Director of Operations/HR

cclements@medasf.org
ext. 124

Three qualities you bring to work:
Analytical
Calm
Experienced

What do you love about the Mission District and MEDA?
"The cultural diversity and how the buildings reflect that diversity."

Cindy Clements brings a wide and diverse set of skills and experiences to her job. During her career she has served in various positions including COO, Executive Director, Director of Administration, HR Manager and Program Manager. She has an MBA from the University of Indianapolis.

She is dedicated to finding and developing talent in professionals in all types of positions. Her hobbies are stained glass, jewelry making and painting.

Read Blogs featuring Cindy.

Oscar Aguayo

Talent Manager

oaguayo@medasf.org
(415) 985-6143

Three qualities you bring to work:
Passion
Focus
Collaboration

What do you love about the Mission District and MEDA?
"I'm honored to serve the people of my community by providing the best customer-driven results to MEDA's human capital."

Oscar Aguayo is an experienced, bilingual HR professional with over 10 years of experience working with small ventures to Fortune 500 companies. His HR experience includes, but is not limited to, talent acquisition, talent development and business partnerships. Oscar is using his education and experience to support the great present and future talent at MEDA.

Born in the Bay Area and raised up and down the West Coast, Oscar is an avid water sportsman who loves catching a wave and fishing, although, admittedly, he is not the best fisherman.

Read Blogs featuring Oscar.

Mario Chavarria

Intake Specialist

mchavarria@medasf.org
ext. 101

Three qualities you bring to work:
Dependable
Professional
Low-maintenance

What do you love about the Mission District and MEDA?
"I like the history and diversity of the Mission District. I like the fact that MEDA works with Latin families to help them achieve their educational and financial goals."

Mario Chavarria has a degree in International Studies and Political Science from the University of St. Thomas in Houston.

He has many years of successful experience in the nonprofit field, specifically client services, data entry and verification. Mario worked for the United Way of the Bay Area before joining MEDA.

Read Blogs featuring Mario.

Rosabella Safont

Operations Assistant

rsafont@medasf.org
ext. 106

Three qualities you bring to work:
Caring
Dedicated
Organized

What do you love about the Mission District and MEDA?
"I grew up in the Mission and have always loved that it is a Latino neighborhood."

Rosabella Safont grew up in the Mission District, the child of an immigrant from Central America.

After a distinguished career in the banking industry, Rosabella joined MEDA as a Board member. She later joined the staff of the nonprofit, where she has worked for over a decade.

Read Blogs featuring Rosabella.

John Sedlander

Finance Director

jsedlander@medasf.org
ext. 119

Three qualities you bring to work:
Analytical
Calm
Experienced

What do you love about the Mission District and MEDA?
"At a time when so much negativity towards immigrant families is emanating from our national government, I like that we at MEDA are doing good works and helping our families to be stable, successful residents."

John Sedlander makes the Mission District his home. He holds an MBA is from the University of Michigan, plus serves as Treasurer on the board of directors for Homebridge and the University Mound Ladies Home.

John has directed the Finance function for a Homeless Services Agency, an agency serving low-income seniors, and, now, for MEDA.

Read Blogs featuring John.

Sergio Monzon

Senior Accountant

smonzon@medasf.org
ext. 128

Three qualities you bring to work:
Detailed
Dedicated
Organized

What do you love about the Mission District and MEDA?
"The Mission is the heart of the city. MEDA is helping keep that heart beating."

Sergio Monzon has an extensive background in accounting. Prior to working at MEDA, he was employed at Institute on Aging and BRIDGE Housing. At MEDA, he is responsible for the general ledger and offers support to the Finance team.

Sergio immigrated from Guatemala at age 25.

Read Blogs featuring Sergio.

Jacqueline (Lydia) Gomez

Operations Manager

lgomez@medasf.org
ext. 121

Three qualities you bring to work:
Learner
Strategic
Achiever

What do you love about the Mission District and MEDA?
"I love that the Mission District makes me feel connected to my Nicaraguan roots."

Jaqueline (Lydia) Gomez has worked at MEDA for almost two decades. She started as a receptionist and now is responsible for payroll, accounts payable/receivable and general office issues.

Lydia emigrated from Nicaragua as a teenager. She lives in San Francisco's Excelsior District.

Read Blogs featuring Lydia.

Adriana Solís López

Director of Development & Communications

asolislopez@medasf.org
ext. 118

Three qualities you bring to work:
Empathy
Community
Passion

What do you love about the Mission District and MEDA?
"There is no other place like the Mission and MEDA is fighting daily to keep it a place of opportunity for the immigrant community that made it what it is today."

Adriana Solís López has extensive nonprofit management experience in development, communication, evaluation and research. She is passionate about promoting social justice and has worked for various nonprofit organizations throughout the Bay Area in leadership and workforce development, community organizing, environmental justice and peacekeeping. As MEDA’s Director of Development, she oversees fundraising and external partnerships to support a successful implementation of the organization’s strategic plan. Adriana holds a Master in Public Policy from Mills College and a Bachelor of Arts in History from the University of California, Berkeley.

Adriana is extremely proud to be from South East Los Angeles, where she grew up in a primarily Latino immigrant community and in a first-generation household. In her spare time, Adriana enjoys hiking, swimming, reading, and mostly spending time with her husband, daughter and her sweet pup, Canelo.

Read Blogs featuring Adriana.

Christopher Gil

Associate Director of Marketing & Communications

cgil@medasf.org
ext. 152

Three qualities you bring to work:
Storyteller
Empathetic
Diligent

What do you love about the Mission District and MEDA?
"I love the street vibe as people pass by the Mission’s colorful murals … and I love that MEDA is helping keep that scene around for generations to come."

As a young child growing up in Brooklyn, Christopher Gil played in a shoreline park that featured a backdrop of the Statue of Liberty. This global perspective led to a career in travel publishing after graduating summa cum laude from Dowling, a private college in New York, with a bachelor's in English, a teaching certificate and winning the English Academic Achievement Award. A career highlight was being the longtime managing editor of a travel trade publication for airline employees, with journeys to 30+ countries.

Christopher made San Francisco his home decades ago, attracted by the city's diversity and values of inclusion. He has now brought his corporate knowledge to the nonprofit sector, with Christopher's content marketing skills being maximized as MEDA becomes a nationally renowned organization showing best practices in serving the low-income Latino immigrant community.

Read Blogs featuring Christopher.

Ahmar Qadir

Development Manager

aqadir@medasf.org
ext. 120

Three qualities you bring to work:
Empathetic
Informed
Community-minded

What do you love about the Mission District and MEDA?
"MEDA is an amazing organization and has done tremendous work in uplifting the Mission neighborhood in San Francisco. I’m extremely proud and honored to be a part of it."

An immigrant himself, Ahmar came to the United States as a 1-year-old. Having spent the majority of his life in the San Francisco Bay Area, including the early part of his career, Ahmar briefly spent time in Texas working as a fundraising professional for multiple community health care providers, only to return back to California in an effort to help fight the ongoing hyper-gentrification currently taking place in San Francisco.

Ahmar graduated from San Jose State University in 2010 with a Masters in Public Administration. Prior to that, in 2005, he received his undergraduate degree in Political Science also from SJSU, with a specific focus on nonprofit governance and local government.

Read Blogs featuring Ahmar.

Kimberly Izar

Development Officer

kizar@medasf.org
ext. 154

Three qualities you bring to work:
Collaborative
Learner
Empathetic

What do you love about the Mission District and MEDA?
"MEDA supports the Mission District to remain a hub for opportunity and exploration."

Kim Izar is committed to leveraging her communications and development background to empower communities of color. She supports the development team with the organization's overall fundraising efforts, with a focus on donor tracking and engagement. Prior to working at MEDA, Kim worked at various international nonprofit organizations, such as Room to Read and Kiva.org, where she assisted in individual giving and media-focused initiatives. She is extremely passionate about providing marginalized neighborhoods the financial resources they need to thrive — the core behind Kim's passion at MEDA.

Kim received her undergraduate degree in Business Administration, Marketing from Northeastern University's D'Amore-McKim School of Business. In her spare time, you can find her reading, traveling or writing scattered thoughts outdoors.

Read Blogs featuring Kimberly.

Adriana Jones Lima

Development & Communications Coordinator

ajoneslima@medasf.org
(415) 988-3852

Three qualities you bring to work:
Strategic
Passionate
Learner

What do you love about the Mission District and MEDA?
"Every day I am amazed by the vibrant, colorful murals and strong sense of community here. I am excited to help further MEDA’s mission to preserve the Mission’s culture and address the needs of the community."

Adriana Jones Lima was born and raised in the Bay Area and has always felt a deep sense of commitment to serving her community. Throughout her previous education and work experience, she has always sought out positions that have an aspect of social justice and economic empowerment. Adriana received her B.A. magna cum laude in International Security and Conflict Resolution from San Diego State University and her M.A. first class honors in International Conflict Analysis from the University of Kent in the United Kingdom. After leaving the Bay Area for seven years, she decided to return home to serve the community that has given her so much. She strongly believes that economic empowerment is an important tool in uplifting marginalized community and creating equality.

In her free time, Adriana enjoys trying out new recipes, stand-up paddle boarding, spending time with her family and friends, and writing short stories.

Read Blogs featuring Adriana.

Michelle Reiss-Top

Technology/Data Systems Manager

mreisstop@medasf.org
ext. 144

Three qualities you bring to work:
Innovation
Questioning
Humor

What do you love about the Mission District and MEDA?
"Grit. In both senses of the word."

Over the past six years, Michelle Reiss-Top has helped MEDA go from counting heads to tracking client's financial profiles over time, to migrating databases and rolling out our case management and referral system to over 15 different Mission Promise partners. Michelle sees MEDA's direct service staff are her clients.

Michelle's goal is to provide staff with user-friendly tools they deserve so they can get down to the business of working with Mission District families. It is her ongoing endeavor to build tools that reflect the quality of thestaff's work, the successes and challenges of MEDA/MPN families and a way to learn from what we collect.

Read Blogs featuring Michelle.

Severin Saenz

Evaluator

ssaenz@medasf.org
ext. 139

Three qualities you bring to work:
Connectedness
Analytical
Learner

What do you love about the Mission District and MEDA?
"I am excited to use my tech skills to produce data and generate visual information to show how the Mission, SF and MEDA are creating positive social change."

Severin Saenz has developed a robust portfolio of data analysis and visualization projects through her work at MEDA, Larkin Street, the Department of Children, Youth, and Families at the City of San Francisco (DCYF), the Environmental Protection Agency (EPA), Urban Strategies Council, and various other nonprofit and governmental organizations. At Larkin Street Youth Services, she administered a client-management system in Efforts to Outcome (ETO). This included over 100 users and 4,500 unique participants. Severin trained many grantees to use the centralized database (Contract Management System) at DCYF. During her time at the EPA she combined census, parcel and topographical data to spatially analyze land-use patterns, demographic information and population density. Enforcement officers used her reports to bring forth legal action.

Severin received her bachelors’ degree from San Francisco State University in Urban Planning.

Read Blogs featuring Severin.

Tatiana Acosta

Data Capacity Coordinator

tacosta@medasf.org
ext. 107

Three qualities you bring to work:
Empathetic
Fearless
Communicative

What do you love about the Mission District and MEDA?
"As a Mission native, every day I still fall in love with this neighborhood and its people, and MEDA is continuously giving the Mission the resources to thrive."

Tatiana Acosta was born and raised in San Francisco and has always felt very attached to the City by the Bay. She attended DePaul University in Chicago, where she studied Public Relations and Advertising with a minor in Intercultural Communications. During her studies, Tatiana developed a passion for social justice, socioeconomic equity and empowering communities of color. She knew she wanted to move back to San Francisco to start her career and give back to her home community. In the summer of 2017, she joined the Mission Techies cohort here at MEDA in order to become more familiar with the tech industry. Because of her background in Integrated Marketing Communications, Tatiana instantly knew she wanted to learn CRM, specifically Salesforce. She soon became an Evaluation team intern, learning how MEDA uses Salesforce for its work and helped the team upgrade its database.

Tatiana is now on a career path that will not only serve her, but will allow her to serve the community she calls home. She hopes her work in data allows her to contribute to change and impact for marginalized communities in San Francisco.

Read Blogs featuring Tatiana.

Norma Paz García

Director of Policy and Advocacy

ngarcia@medasf.org
ext. 160

Three qualities you bring to work:
Strategic
Multi-disciplinary
Reformer

What do you love about the Mission District and MEDA?
"The Mission is a Latino hub, and MEDA's policy and advocacy work will keep it that way."

Norma P. García, Esq. brings over two decades of experience as an attorney and public policy expert to lead the organization’s efforts to secure laws and policies that promote economic and social justice for MEDA's clients and community. Using her skills to advance MEDA's mission is deeply personal for Norma, as she is a Mission native and the daughter of Mexican immigrant parents. At a young age, her calling as a lawyer was inspired by the Civil Rights movement as a tool to combat racial inequality and to open avenues for greater civic participation in our democracy. This passion continues to guide her work today.

Previously, Norma served as a Senior Attorney and Manager of the Financial Services Advocacy Program at Consumers Union (CU), the nonprofit publisher of Consumer Reports magazine. Over a lengthy and distinguished career at CU, Ms. Garcia advocated extensively on behalf of consumer interests before state and federal legislative bodies, multiple regulatory agencies, and in the courts. Ms. García was Consumers Union’s principle lobbyist for the passage of multiple landmark anti-predatory lending bills which were signed into law. She also led Consumers Union’s advocacy efforts to end racial and economic discrimination and other anti-consumer practices in the auto and homeowners’ insurance market and is a nationally and internationally recognized expert in consumer protection. She is the author of several seminal publications on consumer justice and has been frequently interviewed and quoted by national media outlets. Prior to her career at CU, Ms. Garcia spent nearly a decade assisting in the defense of indigent criminal defendants, initially for the Alameda County Office of the Public Defender followed by several years as a licensed private investigator.

Read Blogs featuring Norma.

Dairo Romero

Community Organizer

dromero@medasf.org
ext. 103

Three qualities you bring to work:
Empathetic
Community-focused
Caring

What do you love about the Mission District and MEDA?
"The Mission makes me feel right at home, as does MEDA."

Dairo Romero, who emigrated from Colombia, brings 10 years of experience in community planning and organizing. His expertise and passion for his work translates to community members feeling part of the development process, leading to the support of such projects.

Dairo wears many hats in his current role at MEDA, most notably being an integral part of the facilitation team for United to Save the Mission and having been responsible for the facilitation of meetings for the November 2015 Proposition A affordable-housing measure. The latter was a $310 bond, passed by San Francisco voters, with $50 million later earmarked specifically to address the housing crisis in the Mission District of San Francisco.

Read Blogs featuring Dairo.

Lucia Obregon

Community Leadership Development Manager

lobregon@medasf.org
ext. 156

Three qualities you bring to work:
Innovative
Community-driven
Dedicated

What do you love about the Mission District and MEDA?
"The Mission and MEDA give me a feeling that I'm home."

Lucia Obregon was born in Guatemala and emigrated to the United States with her mother at the age of 11. Once in California, she lived in the small farming town of Turlock. Lucia remembers visitng San Francisco with her parents and being in awe of the Mission District, as it gave her a sense of belonging. She decided that one day she would be back to live here.

Lucia attended San Francisco State State, receiving a bachelor's degree in International Relations, with a focus on social justice. Through her work at MEDA, she has been able to impact outcomes by connecting community members to meaningful volunteer opportunities.

Read Blogs featuring Lucia.

Peter Papadopoulos

Land Use Policy Analyst

ppapadopoulos@medasf.org
ext. 185

Three qualities you bring to work:
Creative
Collaborative
Persistent

What do you love about the Mission District and MEDA?
"The Mission is a strong community and a vibrant immigrant gateway district full of arts and cultural events, great family restaurants and friendly faces on the street. MEDA has the vision and commitment to protect and grow that community."

Peter Papadopoulos is an active member of the Mission community, and is a founding member of Cultural Action Network, a community group that works to protect and grow artists and cultural assets in the neighborhood. In addition to his ongoing work as a community volunteer, Peter has served as a Project Manager for the Redstone Labor Temple Association and as a Land Use Project Manager for United to Save the Mission Legal Defense Fund. His recent work with MEDA is focused on stabilizing the Mission’s low- to moderate- income Latino families and the small businesses they serve, with Peter using the the Mission Action Plan 2020 policy process, cultural placekeeping strategies, neighborhood commercial project equity and protective land-use legislation.

Peter graduated from Trinity College in Hartford with a bachelor's in English and awards in Writing and Economics. A longtime playwright and performer, Peter obtained his master's in Theatre from Rhode Island College, and co-founded the Mission’s Mojo Theatre in 2010. Peter has worked and taught in numerous settings including college, high school, and youth and prison programs.

Read Blogs featuring Peter.

Karoleen Feng

Director of Community Real Estate

kfeng@medasf.org
ext. 148

Three qualities you bring to work:
Leader
Achiever
Doer

What do you love about the Mission District and MEDA?
"I love living and working in my own neighborhood and getting to say hello to people on the street."

Karoleen Feng established MEDA's Community Real Estate program in 2014 to rebuild community assets in the Mission District after a decade-long absence of affordable-housing production in the neighborhood. Against the odds of the low-income, primarily Latino families neighborhood being decimated, she has been instrumental in jump-starting MEDA being joint venture partners for the Mission-Castro cluster of the San Francisco Housing Authority Rental Assistance Demonstration program, new construction of almost 500 apartments and preservation of dozens of small apartments off the private market.

Karoleen has also led the Mission Action Plan 2020 initiative to shape policies and planning regulations for land use in the neighborhood. She has built affordable housing for over a decade – rental and for-sale, family and senior, mixed use developments, and affordable commercial real estate at East Bay Asian Local Development Corporation and Little Tokyo Service Center.

Read Blogs featuring Karoleen.

Johnny Oliver

Associate Director

joliver@medasf.org
ext. 123

Three qualities you bring to work:
Focused
Empathetic
Humor

What do you love about the Mission District and MEDA?
"The Mission is the best place in San Francisco. MEDA’s free services help keep it that way."

Johnny Oliver has been a licensed real estate agent for over 17 years and has worked with first-time homebuyers and homeowners at risk of foreclosure for over seven years as a Housing Counselor at MEDA. He has successfully assisted over 100 homebuyers with their first home purchase and has helped over 40 homeowners from losing their homes to foreclosure.

Johnny brings this intimate knowledge of the real estate process to the Small Sites Program, where he is responsible for the acquisition and rehabilitation of multi-family buildings in the Mission and surrounding neighborhoods.

Read Blogs featuring Johnny.

Elaine Yee

Senior Project Manager

eyee@medasf.org
ext. 138

Three qualities you bring to work:
Responsible
Dedicated
Personable

What do you love about the Mission District and MEDA?
"San Francisco is lucky to have a strong Latino community in the Mission District. MEDA works to keep it that way."

Elaine joined MEDA's Community Real Estate Team as Senior Project Manager since 2014. She has been working on MEDA's new construction 100% affordable housing projects: 2060 Folsom Family Housing (126 homes for families and Transition Age Youth, with over 10,000 ground floor community serving space and cafe, adjacent to the new neighborhood park) and 1296 Shotwell Senior Housing (94 homes for seniors and homeless seniors age 62 and up), which plan to breakground in 2018.

Prior to MEDA, Elaine has worked for various community development groups in California, such as EBALDC, Chinatown CDC, and Little Tokyo Service Center. Her experience in affordable housing is extensive, ranging from planning, community organizing and real estate development. She has worked on new construction and acquisition/rehabilitation projects, and is familiar with tax credit financing (low-income housing, and historic), AHP, and local and state subsidies. Elaine holds a master's in Planning from University of Southern California.

Read Blogs featuring Elaine.

Feliciano Vera

Senior Project Manager

fvera@medasf.org
ext. 127

Three qualities you bring to work:
Urbanist
Cyclist
Citizen

What do you love about the Mission District and MEDA?
"The Mission community is a true San Francisco asset, as is MEDA."

Feliciano Vera is responsible for spearheading MEDA's large-site residential, mixed-use and community facility acquisitions team, and is responsible for shepherding the development of 1990 Folsom, a new construction affordable-housing development comprising 143 family homes, approximately 10,000 square feet of affordable Production, Design, and Repair (PDR) space, and 6,000 square feet of new early childhood development space.

Prior to joining MEDA, Feliciano was an end-to-end developer with a broad spectrum of experience in private sector real estate development and finance. As an entrepreneur in real estate and finance, he has a track record of successfully conceptualizing and executing complex projects, ranging from multi-phase, mixed-use real estate developments to tax credit equity investment funds. He earned an bachelor's degree in Government from Harvard College.

Read Blogs featuring Feliciano.

Leslie Palaroan

Senior Project Manager

lpalaroan@medasf.org
ext. 151

Three qualities you bring to work:
Optimistic
Diligent
Resolute

What do you love about the Mission District and MEDA?
"The Mission is the gateway for immigrants, and MEDA provides services to strengthen these families."

Leslie Palaroan is rehabbing five former public housing developments under the Rental Assistance Demonstration (RAD) program -- a total of 439 units for seniors and disabled San Franciscans. She is also building 681 Florida, a new construction affordable-housing development of 130 units for families.

Before coming to MEDA, Leslie was a project manager at East LA Community Corporation, building new-construction, transit-oriented, affordable-housing for seniors, veterans, families, those with special needs and those who were formerly homeless. She was a Community Design Fellow at Skid Row Housing Trust, working on a community planning document alongside the Skid Row community. Leslie has also worked as a Construction Crew Leader for Habitat for Humanity in Oakland and Baltimore, building new construction single-family homes and rehabbing Victorian and row homes. Leslie holds dual master's degrees in Planning and Heritage Conservation (Historic Preservation) from the University of Southern California, and dual bachelor's degrees in Architecture and Geography from the University of California, Berkeley.

Read Blogs featuring Leslie.

Serena Li

Project Manager

sli@medasf.org
ext. 129

Three qualities you bring to work:
Activator
Individualization
Explorer

What do you love about the Mission District and MEDA?
"The Mission is a welcoming community and MEDA is proud to be a part of it."

Serena Li is leading the rehabilitation work for the Small Sites Program - approximately 100 units of residential and commercial units. She is also assisting with the acquisition properties for many of properties that MEDA SSP team is acquiring.

Serena joined MEDA in fall 2016, as the Assistant Project Manager for MEDA’s Small Sites program. She brings a wealth of knowledge and experiences as a former Construction Project Administrator to the Small Sites Team where she project manages the construction rehabilitation, relocation and assisting with site acquisition. With experience of occupied rehabilitation, she had become familiar with working with seniors and families through the relocation process. Being a native San Francisco resident, she is proud to be part of the Community Real Estate team, and excited to continue adding value to her work in helping the community. Serena holds dual bachelor's in Statistics and Economics from University of California, Davis.

Read Blogs featuring Serena.

Augustus Tagaro

Resident Engagement Specialist

atagaro@medasf.org
(415) 632-6339

Three qualities you bring to work:
Honesty
Integrity
Transparency

What do you love about the Mission District and MEDA?
"The Mission is the heart of San Francisco and MEDA puts its hearts (and minds) into its work."

Augustus Tagaro is currently Resident Engagement Specialist with senior/disabled residents of MEDA's Mission/Castro cluster of the RAD apartments. He brings over 15 years experience in working with residents' services and empowerment. Augustus worked as a Family Youth Advocate in SOMA Minna Park Apartments with Asian Neighborhood Design for three years, providing residents with social services referrals to education and employment resources. He monitored and documented resident progress and situations. Augustus also represented the building residents by going to community-based organizations and public agencies to advocate, plus managed the after-school program as Program Coordinator for South of Market Resource Center for 12 years. He coordinated MOUs with the local schools to conduct activities at the schools, information referrals, home visits, outreach and promotion for community activities and events. In addition, Augustus managed the parent advisory committee, and coordinated the Food Bank and Diaper Bank. He conducted eight to 12 workshops a year, based on community need and community surveys.

Augustus went to San Francisco State University and he got his bachelor's degree in Liberal Studies. He is bilingual; speaks English and Tagalog.

Read Blogs featuring Augustus.

Juan Diego Castro

Project Assistant

jdcastro@medasf.org
ext. 114

Three qualities you bring to work:
Includer
Realtor
Strategic

What do you love about the Mission District and MEDA?
"I love the opportunity I have found in the Mission District and MEDA–an opportunity to be part of a culture of empowerment for the Latino community."

Juan Diego Castro has been in the housing-focused community economic development field for over 10 years, including his work in New York City as well as in San Francisco. Juan Diego's work at MEDA is focused on finding solutions to housing needs for clients through technical assistance and financial coaching. Juan Diego believes that the key to intergenerational wealth lies in property acquisition and responsible land ownership, and will continue to work with MEDA towards these goals. He has a lifetime commitment to promote and facilitate affordable housing for communities of color, as his family's path to financial stability mirrors symptoms of the community which which MEDA works.

Juan Diego is a NALCAB Colegio Fellowship alumni and a Notary Public in the State of California, as well as an Americorp Public Allies alumnus. Juan Diego enjoys hiking throughout the Bay Area's scenic mountains and riding his bike around San Francisco.

Read Blogs featuring Juan Diego.

Lynn Newton

Asset Manager

lnewton@medasf.org

Three qualities you bring to work:
Experience
Transparency
Belief

What do you love about the Mission District and MEDA?
"I love the vibrant Latino-American culture that is the hallmark of the Mission District and I value and appreciate MEDA's mission and efforts to ensure that the neighborhood can retain its authenticity despite increasing external socio-economic pressures that would serve to remake the neighborhood."

Lynn Newton's professional background includes stints as a real estate agent, housing operations supervisor and property supervisor. He now brings that experience to MEDA to oversee the organization's growing assets portfolio.

In his spare time, Lynn enjoys spending time with his 18-year-old daughter, plus coaching his 6-year-old son's Tee-ball team.

Read Blogs featuring Lynn.

Beatriz Ordonez

Asset Manager Assistant

bordonez@medasf.org
ext. 147

Three qualities you bring to work:
Passion
Culture
Family

What do you love about the Mission District and MEDA?
"The Mission and MEDA both feel like home."

Beatriz Ordonez is responsible for asset management of MEDA's Small Sites properties and for Plaza Adelante, the nonprofit's Mission neighborhood center. This includes resolving tenant issues and working closely with property management.

Beatriz emigrated from Mexico, living in cramped quarters, so she empathizes with Latinos looking for affordable, quality housing in the Mission. She lives in San Francisco's Bernal Heights neighborhood.

Read Blogs featuring Beatriz.

Veronica Lira

Project Assistant

vlira@medasf.org
ext. 113

Three qualities you bring to work:
Passionate
Determined
Diligent

What do you love about the Mission District and MEDA?
"The Mission is a Latino immigrant hub, and MEDA is creating affordable housing for this community."

As Project Assistant to the Small Sites team, Veronica Lira assists in site acquisition and rehabilitation of properties that are at risk of displacing their tenants. She also coordinates with the Asset Management team in the oversight of Small Sites properties operations, including compliance/reporting requirements, and property management.

Previously, Veronica was a Project Administrator for Eden Housing, a nonprofit affordable-housing developer. Veronica received her bachelor's degree in Political Economy, with a concentration in Global Poverty and Development, from the University of California, Berkeley.

Read Blogs featuring Veronica.

Lucy Arellano

Director of Asset Building Programs

larellano@medasf.org
ext. 141

Three qualities you bring to work:
Problem-solving
Ambition
Relationships

What do you love about the Mission District and MEDA?
"I am so fortunate to work with such intelligent, hard-working, dedicated fellow Latinos, whom I deeply respect- both my colleagues at MEDA, and the community members we serve in the Mission. They motivate, inspire, and challenge me to grow and work harder for them everyday."

Lucy Arellano oversees MEDA’s Asset Building Programs division, which includes direct services in the areas of: Financial Capability and Taxes, Business Development, Workforce Development, and Housing Opportunities. Additionally, Lucy shares MEDA’s integrated Financial Capability capacity building Viva! model nationally. Lucy brings over 8 years of program development and management experience in community organizations across California. Lucy holds a Bachelor's degree from the University of Washington, Seattle in Law, Societies, and Justice.

Lucy immigrated from Mexico as a child, and was raised in Sacramento, CA by her parents and 6 siblings. Lucy’s work is motivated by a first-hand understanding of the strengths and challenges within our community, and by the gratitude for the endless support she has received in order to achieve her personal and professional goals. Lucy is committed to providing the resources and opportunities for other families, just like hers, to thrive.

Read Blogs featuring Lucy.

Ernesto Martinez

Integrated Services Manager

emartinez@medasf.org
(415) 409-9172

Three qualities you bring to work:
Leadership
Impact
Community

What do you love about the Mission District and MEDA?
"I love that MEDA’s approach to the Mission’s development is comprehensive and helps build social, human and financial capital."

Ernesto Martinez was born and raised in the San Francisco Bay Area and has been working in the nonprofit sector for the past five years. He previously served our Latino community as a Job Developer in MEDA's Workforce Development Program and as a Tax Specialist in the Tax Program.

Ernesto holds two bachelor's degrees -- one in Economics and the other in International Relations -- from San Francisco State University. He is also the District 9 representative on the San Francisco Public Utilities Commission Citizen's Advisory Committee and enjoys empowering younger Latino and youth of color through activities such as mentoring at John O'Connell High School and volunteering for the Latino/Chicano Leadership Project.

Read Blogs featuring Ernesto.

Jessy Delgado

Family Economic Success Coach

jdelgado@medasf.org
(415) 663-6178

Three qualities you bring to work:
Passion
Perseverance
Collaboration

What do you love about the Mission District and MEDA?
"I love the Mission District's food, Latino families, weather and Dolores Park, and that MEDA works for social justice, supporting our community through various free services and education."

Jessy Delgado hails from Peru. As an immigrant, she has experienced the same challenges of her community, such as learning a new language and facing discrimination. Since 2016, Jessy started to work with immigrant families via volunteer jobs with Faith and Action Network. This made her realize that she was not alone -- that if all work together for social justice and equality, the community becomes stronger. Jessy also worked with Civic Edge Consulting, educating the community for safer streets.

Jessy studied at City College of San Francisco, earning an associate's degree in Social Behavior and Business Administration; she is now transferring to San Francisco State University with the goal of obtaining a bachelor's in Finance. Additionally, she is an advanced IRS tax preparer, in the past volunteering as a site coordinator with MEDA.

Read Blogs featuring Jessy.

Alejandro Bautista

Programs Coordinator

abautista@medasf.org
ext. 126

Three qualities you bring to work:
Committed
Community
Driven

What do you love about the Mission District and MEDA?
"I love the landscape and the community that lives in the Mission. I love the dedication and passion the MEDA staff brings to its work."

Alejandro D. Bautista Zugaide migrated from Mexico at 11 years old and has since resided in Oakland. He considers himself a fortunate person for all the opportunities and mentors that have crossed paths with him. His passion for education and his community led Alejandro to College Track Oakland, a nonprofit organization where he mentored and served as a tutor to many high school students from different backgrounds with one goal in common: higher education. During his short stay at Mission Graduates, he was able to explore and work on Salesforce, while also gaining skills in the administrative side of the organization, taking on the project of coordinating with local business for Mission Graduates’ annual Food for Thought fundraiser.

Alejandro received his bachelor's in Business Administration with a focus in Marketing and a minor in Latino Studies from California State University East Bay. One of his proudest moments -- and the highlight of his undergrad time at CSU EB -- came when he spearheaded the marketing campaign for the first "Undocumented Resource Summit" ever held on campus.

Read Blogs featuring Alejandro.

Laura Ospina-Jaramillo

Housing Opportunities Program Manager

lospina@medasf.org,
ext. 126

Three qualities you bring to work:
Learner
Includer
Empathy

What do you love about the Mission District and MEDA?
"The Mission and MEDA both offer Latinos a great life."

Laura was born and raised in Bogota, Colombia. At MEDA, she is committed to supporting individuals in reaching their own financial goals. Laura firmly believes in the importance and impact that financial education has on people's lives. As an immigrant herself, she understands how important this education is for the success of a family in their new home country and the generations to come. For that reason, Laura will continue to support MEDA in being a space where individuals can safely learn how to plan their own future and make it real.

Laura holds a bachelor's in Economics from the University of Colorado, Boulder. She has taken multiple financial coaching and leadership trainings and is planning to continue improving her skills to better serve the community.

Read Blogs featuring Laura.

Diana Mayorga

Housing Opportunities Coach

dmayorga@medasf.org
ext. 132

Three qualities you bring to work:
Mission born/raised
Empathetic
Passionate

What do you love about the Mission District and MEDA?
"I love being able to work in the community that I grew up, serving the Latino population."

Diana Mayorga's background includes case management and community outreach. Before joining MEDA, Diana worked at the UCSF OB-GYN Department as a Case Manager for families of young children that had witnessed domestic or community violence. She worked closely with the Department of Human Services, SFPD, shelters and managed case notes and data through CMS. Prior to UCSF she worked in Social Services positions at the Mission Head Start Program and Instituto Familiar de la Raza.

Diana was born and raised in San Francisco’s Mission District, She is bilingual in English and Spanish.

Read Blogs featuring Diana.

Azul Cortez

Housing Opportunities Coach

acortez@medasf.org
ext. 131

Three qualities you bring to work:
Strategic
Compassionate
Dedicated

What do you love about the Mission District and MEDA?
"I love supporting communities of color retain a sense of place-based identity in an ever changing city."

Azul Cortez is interested in supporting the goals of community members through direct service, compassion and advocacy. Having graduated with a degree in Community and Regional Development from University of California, Davis, Azul is dedicated to spreading knowledge about strutural inequalities and creating avenues to support equity and inclusion. Azul is also committed to creating and supporting strategies to enable clients to reach affordable housing.

Having previously worked with Chinatown Community Development Center and BRIDGE Housing Corporation, Azul is excited to provide direct services to community members at MEDA.

Read Blogs featuring Azul.

Jaqueline Marcelos

Financial Assets Program Manager

jmarcelos@medasf.org
ext. 143

Three qualities you bring to work:
Ideation
Activator
Input

What do you love about the Mission District and MEDA?
"I love that the Mission is a strong community. I love MEDA because it feels like home."

Jackie Marcelos provides education and coaching focused on the areas of DISC+: debt, income, savings, credit, and banking, as well Taxes-Plus. Jackie first came to MEDA in 2007, as a Housing Opportunities client; she then began volunteering in the same program. Jackie quickly leveraged her financial-capability expertise -- and experiences as an immigrant -- to connect with and support MEDA's clients.

Having worked in various positions throughout the organization, Jackie has developed a diverse skill set that allows her to be a strong, multifaceted resource for clients. Her philosophy is that it is critical to meet clients where they are, plus support them to reach goals on their terms.

Read Blogs featuring Jackie.

Claudia Soto

Financial Assets Coach

csoto@medasf.org
ext. 122

Three qualities you bring to work:
Analytical
Achiever
Learner

What do you love about the Mission District and MEDA?
"The Mission remains a Latino immigrant gateway and MEDA offers a financial education for these newcomers."

Claudia, originally from Central America, feels very proud of being a Latina. Claudia began working as a bank officer while putting herself through three years of university in Nicaragua, and continued in that job for another seven years. When she came to live in the United States, she was aware that it would be a challenge to learn not only a new language but a completely different culture as well. However, found the opportunity to work with the Latin community in the Mission District for twelve years.

It has been a great experience working in these different financial institutions as senior customer service, assistant general manager, banker officer, and loan officer. Belonging to the MEDA family is an honor for her, allowing her to put into practice the experience and knowledge she has acquired to achieve the objectives of the organization and continue to empower our community and be successful.

Read Blogs featuring Claudia.

Owen Thompson

Tax Site Coordinator

othompson@medasf.org
ext. 136

Three qualities you bring to work:
Learner
Input
Context

What do you love about the Mission District and MEDA?
"The Mission is where people have used their hard work to build themselves a better life–and that’s the kind of place we strive to be at MEDA."

Owen Thompson has been working with the Latino and immigrant communities for over 15 years. At Bard College in New York State, where he would receive a B.A. in Latin American studies, he became involved in the movement for farm workers' rights. After graduating, he remained in New York State as an outreach worker and paralegal, continuing to serve that same community of migrant farm workers. In the Bay Area, he has worked in the legal services field as well as with community-based organizations.

Owen now provides MEDA's clients with financial coaching and tax preparation. He enjoys the challenge of providing services on a large scale while still taking the time to educate and empower every client.

Read Blogs featuring Owen.

Guadalupe Mercado

Financial Capability Coach

gmercado@medasf.org
ext. 135

Three qualities you bring to work:
Learner
Precise
Achiever

What do you love about the Mission District and MEDA?
"I love that MEDA helps our clients grasps the concepts to securing a better future for their families in the Mission."

Guadalupe Mercado was born and raised in the Mission, her parents having emigrated from Mexico. Guadalupe has previously worked at other community-based organizations in San Francisco, plus facilitated classes for children in San Mateo for the Big Lift program, which helps kindergartners and first-graders with academic, exploratory and behavior exercises.

She is currently attending school to obtain an associate's degree in Criminal Justice.

Read Blogs featuring Guadalupe.

Edwin Rodriguez

Business Dev. Program Manager

erodriguez@medasf.org
ext. 102

Three qualities you bring to work:
Achiever
Connectedness
Leadership

What do you love about the Mission District and MEDA?
"I have many reasons to love the Mission District, the place my daughter grew up. I love working at MEDA because it helps Latino families build assets."

Edwin Rodriguez joined MEDA in September 2011 and has more than 13 years of experience in microenterprise development within the immigrant and low-income communities. Edwin has over 25 years of advocacy and professional outreach work in immigrant and low-income communities in the Bay Area and nationally. He served as Executive Director for the Central American Resource Center (CARECEN) in San Francisco, and program director of the Northern California Coalition for Immigrant Rights.

Edwin holds a Bachelors of Science in Business Administration with a specialization in Micro-Entrepreneurship from California State University, East Bay.

Read Blogs featuring Edwin.

Luis Ramos

Business Development and Lending Liaison

lramos@medasf.org
ext. 104

Three qualities you bring to work:
Mentor
Strategy
Profitability

What do you love about the Mission District and MEDA?
"I love the family-serving businesses in the Mission, and that MEDA is supporting such ventures."

Luis Ramos received his master’s degree in international economic from Texas A&M University in 2011. Throughout his career, Luis has helped individuals in the United States and abroad build their businesses, utilizing small-business educational tools and the financing to grow them.

Before joining MEDA, Luis worked in rural Mexico, hosting workshops and conducting direct capacity-building seminars to help small-business owners make their dreams a reality. After traveling throughout Mexico, Ramos returned to his family, where he worked with LiftFund local small businesses in Houston by connecting entrepreneurs to education, tools and capital to continue growing and supporting the local economy.

Read Blogs featuring Luis.

Claudia Alcantara

Mission Corridor Business Development Specialist

calcantara@medasf.org
ext. 150

Three qualities you bring to work:
Commitment
Perseverance
Empathy

What do you love about the Mission District and MEDA?
"I love the commitment and professionalism the MEDA staff demonstrates while strengthening the Latino population of the Mission. "

Claudia Alcantara has been dedicated to working with the Latino community for over 12 years while representing a well-known community services agency in the Chicago area. During her years working at that community-based organization, she had different roles as a public benefits case manager, emergency funds distributor, program coordinator and program director. Claudia had great learning experiences via cases where Latino individuals struggled with varied financial issues, but she also realized that the Latino community possesses many talents and are capable of producing their own income through entrepreneurship initiatives. She developed financial literacy training for domestic violence survivors, later developing an innovative educational program called Empresarias del Futuro, which is a combination of financial education, entrepreneurship and personal development training. The impact of this program has reached almost 500 women interested in business development.

At MEDA, Claudia is dedicated to engaging with Latino small-business owners along, and near, the Mission Street commercial corridor.

Read Blogs featuring Claudia.

Ren Floyd-Rodriguez

Workforce Development Program Manager

rfloydrodriguez@medasf.org
ext. 161

Three qualities you bring to work:
Inclusive
Empowering
Strategic

What do you love about the Mission District and MEDA?
"I appreciate that MEDA creates wealth equity in which community benefits are realized and enhances the quality of life for residents in and around the Mission District."

Ren Floyd-Rodriguez oversees MEDA's Workforce Development Programs to help San Francisco's low - and moderate-income job seekers obtain and retain living wage, long-term employment. His priority is to empower the local community with effective job training and financial capability. Prior to his role, he served as a Program Coordinator at the San Pablo Economic Development Corporation and ARISE (Assets for Regional Investment and Sustainable Enterprise) primarily facilitating workforce development and housing assistance programs.

Before moving to the Bay Area, he served the Greater Los Angeles Area working at Cloud and Fire in affiliation with YouthBuild USA to support education and workforce development for at-risk youth. Mr. Floyd-Rodriguez attended California Polytechnic State University San Luis Obispo where he received a Bachelor of Science in Economics and his Master of Public Administration from California State University Northridge focusing on public sector leadership and management.

Read Blogs featuring Ren.

Jose Mariscal

Workforce Development Coach

jmariscal@medasf.org
ext. 184

Three qualities you bring to work:
Focused
Organized
Attentive

What do you love about the Mission District and MEDA?
"I have to acknowledge the people in my life that opened doors for me to be successful , and MEDA gives me the chance to open the same doors for other people."

Jose Mariscal lived up in Mexico for four years of his childhood, allowing him to have an understanding of the way of life in that country. Jose later moved back to the Bay Area, where he worked construction and participated in various faith-based youth groups while attending community college. He then transferred to University of California, Santa Cruz, where he obtained his bachelor's in Psychology and Sociology, while also helping create a local school club (Empowering Latino Advancement through Educational Development).

After graduation, Jose continued his engagement with the Latino community through his fraternity: Lambda Theta Phi Latin Fraternity Incorporated. Jose started his engagement with the San Francisco community by working with the homeless population through Larkin Street Youth Services in various positions which revolved around workforce development. Jose is now excited to bring all of his life and professional experience to support the Mission neighborhood.

Read Blogs featuring Jose.

Miguel Velasco

Workforce Development Coach

mvelasco@medasf.org
ext. 162

Three qualities you bring to work:
Determination
Integrity
Confidence

What do you love about the Mission District and MEDA?
"I love that MEDA works to assist the Mission Latino community in meeting their personal and professional goals."

Miguel Velasco was born and raised in El Salvador, coming to the United States when he was 19 years old. Miguel worked in various places such as warehouses, construction sites and restaurants in the Los Angeles area, while taking ESL classes at night. He moved to San Francisco when he met his wife, Dina, who encouraged him to go back to school. So he enrolled at Skyline College to obtain his associate's degree in Network Engineering, later heading to San Francisco State University, where he graduated with honors and garnered his bachelor's degree in Business Administration Information Systems. Miguel then obtained a position in the health care industry as a recruiter, where he learned about the comprehensive onboarding process, management, compliance and training, as well as placing people in jobs.

As an immigrant, Miguel closely relates to the Latino community in the Mission District. He has experienced the language barrier, work and house insecurity, and cultural differences that cause immigrants to struggle in the United States. Miguel brings his knowledge and personal experiences to MEDA to help people overcome all of the issues he once experienced, for he knows that with education, hard work, and willingness to improve, immigrants can make a big difference in this country.

Read Blogs featuring Miguel.

Nathanial Owen

Director of Adelante Fund

nowen@medasf.org
ext. 153

Three qualities you bring to work:
Achiever
Doer
Mission-driven

What do you love about the Mission District and MEDA?
"I love working for MEDA because I am a part of a team committed to making the Mission a strong and supportive community for Latino and immigrant families. That inspires me to give of myself every day."

Nathanial Owen, a native of Sherwood, Arkansas, currently serves as the Director of Adelante Fund, the Community Development Financial Institution (CDFI) arm of Mission Economic Development Agency (MEDA). Since joining MEDA in July 2014, his roles have included serving as Community Loan Fund Director and Associate Director of Asset Building Programs. In his time at MEDA, Nathanial has led the launch of organization’s new CDFI, which is a microlender, small-business lender and newly minted real estate lender for affordable housing.

Previously, he served as the Tennessee Market Manager for Accion Texas Inc. (now LiftFund), the nation’s largest microlender, where he led Accion’s expansion into Tennessee and Kentucky. He completed coursework for a Master of Public Service program at the University of Arkansas Clinton School of Public Service, where his studies focused on economic development and poverty studies. While at the Clinton School, Owen partnered with Arkansas Baptist College to design a comprehensive model for urban revitalization efforts to be replicated in communities supported by Historically Black Colleges and Universities. He also completed an internship with the Nyaka AIDS Foundation in Uganda, where he developed the foundation’s organizational capacity in providing microfinance services in rural villages. Nathanial is a graduate of Southwestern Assemblies of God University in Waxahachie, Texas, where he received a B.S. in Church Ministries.

Read Blogs featuring Nathanial.

Diana Matei-Golopenta

Business Lending Manager

dgolopenta@medasf.org
ext. 130

Three qualities you bring to work:
Diligent
Detailed
Organized

What do you love about the Mission District and MEDA?
"The Mission’s community-serving businesses are still much needed, with MEDA making that happen."

Diana Matei-Golopenta manages MEDA’s community loan fund, Adelante Fund, which provides loans to small-business owners who cannot access traditional lending. Prior to joining MEDA, Diana's professional experience includes over five years developing and managing the national business loan program for Accion East in U.S, and underwriting commercial overdrafts for a London, UK-based Fin-tech Company.

Diana has worked in the private and nonprofit sectors in several countries, with emphasis on supporting small-business owners to either start or grow their business in their respective markets. Diana believes that small businesses provide character and economic advantages to the local markets as well as strengthen the community partnerships. Diana’s passion for microfinance started during her studies in International Business Management and grew later on while teaching International Finance at her University in Bucharest, Romania. Diana holds an MBA and a master’s in Finance from the Hult International Business School.

Read Blogs featuring Diana.

Richard Raya

Director

rraya@medasf.org
ext. 155

Three qualities you bring to work:
Direct
Driven
Inspired

What do you love about the Mission District and MEDA?
"I love that the Mission District has been the center of the Bay Area’s rich Latino heritage for generations, and that MEDA has been at the forefront of serving this vibrant community and helping to ensure its stability and success."

For nearly 20 years, Richard has worked at an executive level to bring community leaders, administrators and elected officials together to improve community outcomes and generate revenue, including as Chief of Staff for an Oakland City Councilmember, Executive Director of Youth Radio, and Director of Administrative Services for Alameda County Public Health Department. He is focused on working closely with MPN partners and using shared data to improve educational results for San Francisco’s children, celebrating and communicating the MPN collaborative’s successes, and fundraising.

Richard’s great-grandparents were Yaquis who came to the Bay Area after fighting in the Mexican Revolution. His parents worked as farmworkers in the fields of Northern California and came of age during the Chicano Movement. Richard earned a B.A. in English and a Master’s in Public Policy from UC Berkeley.

Read Blogs featuring Richard.

Liz Cortez

Associate Director

ecortez@medasf.org
ext. 109

Three qualities you bring to work:
Dedicated
Collaborative
Mentor

What do you love about the Mission District and MEDA?
"I really enjoy meeting children and families in the Mission and talking with them about their aspirations. I grew up in a very similar community. I also love the people that work at MEDA."

Liz Cortez's parents came from Mexico to the United States in the late 1960s. She grew up in Southern California, in a community very similar to the Mission. Liz works with a collective of community partners that are aligning their efforts around a common agenda, to address the holistic needs of children and families. Most of these efforts are on behalf of immigrant families with young children.

Prior, in various roles, she worked to increase family engagement and advocacy in early education settings such as Early Head Start and Head Start, and also to strengthen community partnerships through collaboration and service integration, to facilitate comprehensive delivery of services. Liz has an M.A. in Urban Planning from the University of California, Los Angeles.

Read Blogs featuring Liz.

Ada Alvarado Freund

Early Learning Program Manager

aalvarado@medasf.org
(415) 316-7249

Three qualities you bring to work:
Curious
Collaborator
Compassionate

What do you love about the Mission District and MEDA?
"I love that the Mission District truly is a community and that MEDA is preserving it for everyone, regardless of their race, income or spoken language."

Ada Alvarado Freund’s parents came to the United States in the early 1980s, during the civil war in El Salvador. They sacrificed everything so that their children could get educated and have a better life. It’s called opportunity.

Making her parents proud, Ada double majored in Latino studies and liberal arts at San Francisco State University. Always passionate about early childhood development, Ada got a job at a bilingual preschool in San Francisco, where she taught and eventually supervised the program. Feeling a need for change, Ada transferred her experience into being a family success coach for the Mission Promise Neighborhood, where she now connects families — like hers — to services in the community.

Read Blogs featuring Ada.

Celina Ramos-Castro

Family Support Manager

cramos-castro@medasf.org
ext. 149
cell: (415) 316-7400

Three qualities you bring to work:
Team- and community-oriented
Creative
Learner

What do you love about the Mission District and MEDA?
"I love to greet Mission community members. I love that my fellow staff members have passion for their work."

Like many in the Mission, Celina Ramos-Castro’s family came to the U.S. during the civil strife in many Central American nations in the 1980’s. Despite not being raised in El Salvador or physically having to immigrate to this country, Celina always keeps in mind the experiences of her mother and other community members. Celina is passionate about empowering and developing community members’ outlooks toward education, financial knowledge and cultivating economic growth in the Mission District.

Celina’s background has focused on community development, with an emphasis on youth development and financial education. She had the opportunity to work with MyPath, empowering youths to become financially fit and leaders in the community. Celina easily communicates and establishes relationships with children, youth and their parents, by showing them respect and treating them with dignity.

Read Blogs featuring Celina.

Efrain Barrera

K-12 Program Manager

ebarrera@medasf.org
ext. 125

Three qualities you bring to work:
Collaboration
Thought-Partner
Patience

What do you love about the Mission District and MEDA?
"The Mission District is a place that I have been fortunate to call home for that last 24 years, I love its vibrancy, vitality, its hardworking people, and I am proud to work for MEDA, a community agency rooted in the Mission whose mission is to strengthen the Latino families by promoting economic equity and social justice. "

Efrain Barrera immigrated to San Francisco's Mission District from El Salvador at the age of 15. He attended Mission High School and the University of California, Berkeley, graduating with a bachelor's in Sociology and Education.

Efrain has over 15 years of experience in the field of education, nonprofits, and working with immigrant families and youth. He is most effective in a collaborative environment working toward a common goal. Efrain is the proud father of a 6-year-old and a 10-year-old, who push him to become a better human being day by day.

Read Blogs featuring Efrain.

Roberto Aparicio

Family Success Coach

raparicio@medasf.org
(415) 767-8059

Three qualities you bring to work:
Mission-born
Compassionate
Understanding

What do you love about the Mission District and MEDA?
"I love that the Mission remains a strong Latino community and that MEDA is playing a part in that."

Born into a family that, like many others, immigrated to San Francisco’s Mission District in the mid-1970’s from El Salvador, Roberto Aparicio now serves as a role model for the community’s youth to stay on a path to academic success. Roberto’s education began in the home by parents who ingrained the importance of learning; he attended St. Peter Catholic School, Sacred Heart Cathedral Preparatory and the University of San Francisco, the latter on a soccer scholarship.

Roberto’s background, spanning a two-decade career, showcases his passionate commitment to making a positive difference in the lives of families, adults, children and youth from the Mission District. For the first 15 years of his career, Roberto worked hands-on with youth coming out the San Francisco juvenile justice system. The last five years, Roberto worked for the city’s Family Independence Initiative, an anti-poverty project.

Read Blogs featuring Roberto.

Luis R. Ostolaza

Family Success Coach

lostolaza@medasf.org
(415) 316-7407

Three qualities you bring to work:
Organized
Hardworking
Reliable

What do you love about the Mission District and MEDA?
"The Mission is the heart of the City, and MEDA’s staff puts hearts into their work."

Luis R. Ostolaza was born in South America and immigrated to the United States in the late 1990's. One of the first places he visited shortly after arriving in San Francisco was the Mission District. Luis fell in love with the streets, views, foods, people and weather -- he thought he was back home.

In 2008, Luis R. Ostolaza I was able to move to the Mission neighborhood, and he now says that he would not want to live in any other place.

Read Blogs featuring Luis.

Ana Avilez

Family Success Coach

aavilez@medasf.org
(415) 513-9755

Three qualities you bring to work:
Empathetic
Positive
Passionate

What do you love about the Mission District and MEDA?
"I like helping families like mine in the Mission, and MEDA makes that possible."

Ana Avilez emigrated from Honduras to the U.S. at age 6. As a Mission Techies program participant at MEDA, Ana took her first step into the Mission Promise Neighborhood community, getting assistance enrolling one of her daughters in a bilingual preschool. The Mission Promise Neighborhood team immediately recognized Ana’s leadership abilities, having her join the Community Advisory Council.

When MPN was asked to partner with SFUSD to lead Making Connections — a digital literacy course for parents that teaches how to use myON, an online reading platform for students — Ana was the ideal choice. With her experience as a mother of two young learners, complemented by her technology background, Ana thrived in this role, which naturally segued into her current full-time position as a Family Success Coach for the Mission Promise Neighborhood. One quote that Ana always tells her clients is: "El que persevera alcanza.” (“If you persevere, you can reach your goal.”)

Read Blogs featuring Ana.

Yadira Diaz

Family Success Coach

ydiaz@medasf.org
(415) 746-0323

Three qualities you bring to work:
Committed
Experienced
Dedicated

What do you love about the Mission District and MEDA?
"MEDA is driven to work for the Mission Promise Neighborhood community, and I love that I am part of a team that empowers families to succeed."

Yadria Diaz was born in Santa Cruz and raised in Watsonville, California to a farm-working family. Yadira is a first-generation university graduate, initially attending Cabrillo College, where she received an associate degree in U.S Political Science. She then transferred to University of California, Santa Cruz, where she obtained a bachelor’s degree in Latin American & Latino Studies and Politics.

Since graduation, Yadira's career focus has been working with immigrant families, empowering them to succeed -- to accomplish their "American Dream." Via her work in the community, Yadira has found that all dreams are different, with some dreams harder to obtain due to social and economic barriers. Yadira's dedication to diverse, immigrant families brought her to San Francisco Mission District to continue her work.

Read Blogs featuring Yadira.

Meet Our Staff

Luis Granados

Chief Executive Officer

Jillian Spindle

Chief Operating Officer

Cindy Clements

Director of Operations/HR

Oscar Aguayo

Talent Manager

Mario Chavarria

Intake Specialist

Rosabella Safont

Operations Assistant

John Sedlander

Finance Director

Sergio Monzon

Senior Accountant

Jacqueline (Lydia) Gomez

Operations Manager

Adriana Solís López

Director of Development & Communications

Christopher Gil

Associate Director of Marketing & Communications

Ahmar Qadir

Development Manager

Kimberly Izar

Development Officer

Adriana Jones Lima

Development & Communications Coordinator

Michelle Reiss-Top

Technology/Data Systems Manager

Severin Saenz

Evaluator

Tatiana Acosta

Data Capacity Coordinator

Norma Paz García

Director of Policy and Advocacy

Dairo Romero

Community Organizer

Lucia Obregon

Community Leadership Development Manager

Peter Papadopoulos

Land Use Policy Analyst

Karoleen Feng

Director of Community Real Estate

Johnny Oliver

Associate Director

Elaine Yee

Senior Project Manager

Feliciano Vera

Senior Project Manager

Leslie Palaroan

Senior Project Manager

Serena Li

Project Manager

Augustus Tagaro

Resident Engagement Specialist

Juan Diego Castro

Project Assistant

Lynn Newton

Asset Manager

Beatriz Ordonez

Asset Manager Assistant

Veronica Lira

Project Assistant

Lucy Arellano

Director of Asset Building Programs

Ernesto Martinez

Integrated Services Manager

Jessy Delgado

Family Economic Success Coach

Alejandro Bautista

Programs Coordinator

Laura Ospina-Jaramillo

Housing Opportunities Program Manager

Diana Mayorga

Housing Opportunities Coach

Azul Cortez

Housing Opportunities Coach

Jaqueline Marcelos