¡Viva! Convening

¡Viva! Training & Best Practice Exchange Convening

Please join Mission Economic Development Agency (MEDA) in the second of three California convenings on leveraging integrated Financial Education and Coaching as a key wealth, ownership and power-building strategy for low- and moderate-income, immigrant and communities of color.

Our ¡Viva! Program


8:30 a.m. Registration & Check-In
9:15 a.m. Welcome Plenary Breakfast
10:15 a.m. Session 1
12 p.m. Lunch Funders Panel
1 p.m. Session 2
2:30 p.m. Session 3
4 p.m. Closing Plenary


Check back for ongoing speaker updates!

Convening Tracks

With specialized tracks focusing on different aspects of our ¡Viva! Model, attendees are able to receive hands-on training and participate in peer exchanges with experts and practitioners in each of the fields. Participants are encouraged to follow a track through the whole day, but are welcome to participate in workshops from whichever they prefer.

Our three separated tracks:

  • Family Wealth
  • Community Ownership
  • Political Power

Family Wealth
The goal of economic development agencies should be to support our communities beyond stability, to security and, ultimately, to generational wealth. This track will focus on how to work with community members in financial-capability coaching and provide continuum services to move toward long-term asset building and wealth.

Financial Equity: Safe Services, Products, & Planning for Immigrant, POC and LMI Communities
Practical Solutions: Integrating Financial Capability Into Existing Asset Building Programs
Advanced Financial Coaching: ITINs, Collections, & Boundaries

Community Ownership
Individual and family wealth alone does not support communities to stay in place, but linking with community ownership strategies does. This track will share an ecosystem of strategies, including: Development, preservation, and local ownership of affordable residential and commercial real estate; access to non-displacement capital; and institutionalizing 2-generation systems change within local schools.

The Systems Landscape: Affordable Residential & Commercial Development, Culturally Focused CDFI’s, & the Mission Promise Neighborhood
La Misión: San Francisco Mission District Anti-Displacement Strategies
The Future of Community Ownership: Emerging Models

Political Power
Family and community wealth and ownership allow people to stay in place, and set the foundation for organizing and activating political power. This track will showcase how communities of color can and must leverage their political power to influence and control historically inequitable systems.

Power Mapping: Current Systems Change Strategies
Leveraging Our Strengths: Community Leadership, Professional Development, & Organizing in the Mission District
Harnessing & Scaling Political Power: National Collaborations

Hotel & Parking

The Convening will be hosted at:
Hilton San Francisco Financial District
750 Kearny St.
San Francisco, CA 94108

For attendees who plan to stay overnight, please reserve by May 4 using our reservation link here.

For our attendees who will be driving in, there will be a discounted day-parking rate of $15.

Food & Photos

Breakfast and lunch will be provided. If you have not already advised of any dietary restrictions, please notify us and we are happy to make any accommodations.

Photos will be taken throughout the event. If you do not wish to have your photo taken and/or do not consent to the future use of your photos, please notify us and we will ensure we do not use any pictures including you.