Christopher Gil
Associate Director of Marketing and Communications
Mission Economic Development Agency (MEDA)
(415) 282-3334 ext. 152
cgil@medasf.org
FOR IMMEDIATE RELEASE
Jan. 26, 2021
MEDA Announces the Release of its Strategic Plan 2021-24
Puts forward a vision of equity for the Latino community of San Francisco, and beyond
SAN FRANCISCO — The Mission Economic Development Agency (MEDA) has announced the release of its Strategic Plan 2021-24 (view online), which will guide the nonprofit’s work over the next four years. The organization’s revised mission statement sums up its work: “Rooted in San Francisco’s Mission District, MEDA is advancing a national equity movement by building Latino prosperity, community ownership and civic power.”
The Strategic Plan 2021-24’s release is timely, coinciding with a new federal administration and power dynamic in the nation’s capital. MEDA looks to ensure equitable policies — running the gamut from education to jobs to immigration reform — are enacted to strengthen the Latino community.
“I am proud to unveil MEDA’s Strategic Plan 2021-24, which offers a blueprint for our organization’s work over the next several years,” said Luis Granados, Chief Executive Officer. “This in-depth plan details how MEDA is working with our partners to create equity of opportunity, as we strengthen Latino families not just locally, but across the nation. Additionally, our Strategic Plan 2021-24 starts the critical dialogue to define what an equitable recovery should look like so the Latino community, or any community of color, is never again disproportionately affected by any type of economic or health crisis.”
In addition to an outline of MEDA’s key strategies and steps to equity, readers will find the following:
- A new tagline: “Adelante. Since 1973.”;
- An overview of operational functions, which offer vital support to programs;
- An updated theory of change, which showcases a comprehensive description and illustration of how and why a desired change is expected to happen in a particular context;
- A timeline detailing MEDA’s evolution since its 1973 inception;
- A summary of MEDA’s Board governance plan; and
- The addition of a sixth Result to the nonprofit’s core results.
That sixth Result reads: “Nationwide, organizations rooted in historically underserved communities are equipped to ensure that families, workers and small businesses thrive.” This emphasizes MEDA’s major advancement in its sharing-the-model work, providing capacity-building and imparting best practices with dozens of community-based organizations locally, statewide and nationally.
“It was a privilege to lead this yearlong process to put forward a cohesive vision of MEDA’s work for the low-income and immigrant Latino community,” said Rajni Banthia, Director of Evaluation. “We are indebted to the countless hours MEDA staff, Board and community members spent in outlining the framework for our priorities and direction moving forward, anchored in an understanding of MEDA’s role and the Latino community’s needs.”
If you are interested in supporting MEDA’s work, please contact Director of Development & Communications Jonathan Segarra: jsegarra@medasf.org.
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About Mission Economic Development Agency (MEDA)
Rooted in San Francisco’s Mission District, MEDA is advancing a national equity movement by building Latino prosperity, community ownership and civic power. We envision generations of Latino families choosing where to call home, thriving economically, succeeding in learning opportunities, and leading policy and social change toward a more equitable society.
medasf.org
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