b'Introduction to MedaThe Mission EconomicOur work in the 2010s was characterized by three major advancements:Development Agency (MEDA)1.EXPANSION OF OUR PROGRAMS FROM DIRECT, PERSON-was founded in 1973, during the period when the historicallyTO-PERSON SERVICES TO SYSTEMS TRANSFORMATION.multiethnic Mission wasMEDA incorporated three new programs in the mid-2010s: Mission becoming a Latino communityPromise Neighborhood, a community anti-poverty education initiative; Community Real Estate, our affordable-housing hub. While Chicano Movementdevelopment program; and Fondo Adelante, our Community activists mobilized youths andDevelopment Financial Institution (CDFI). Together, these new working-class residents, MEDAprograms formed a comprehensive integrated service model, and focused its early efforts on theexpanded our focus to community-wide structural and policy change, development of local Latinoin addition to serving individuals and families.small businesses. As Latinos2.EXPANSION OF OUR SCOPE FROM NEIGHBORHOOD- AND continued to populate theCITY-LEVEL PROGRAMMING TO MORE STATE AND Mission in the following decades, we expanded ourNATIONWIDE WORK. MEDAs experience in San Francisco has focus on communityprovided a foundation for our organization to influence policies and development while alsoshare our practices on broader scales. We have grown our statewide policy advocacy work; increased our coalition-building with other augmenting our asset-buildingLatino-serving and equity organizations; and launched Sharing the services for individual familiesModel, our program to help other nonprofits build capacity. While still and entrepreneurs. rooted in the Mission, we are linking our local work to community-based efforts across the country.The onset of the displacement crisis in the late 1990s3.A DEEPER AND BROADER EMPHASIS ON SOCIAL JUSTICE, prompted a series ofEQUITY AND SOLIDARITY. From the DREAMer movement to Black permanent changes withinLives Matter, young people of color across the country have assumed MEDAs programs and services.leadership roles in our nations racial justice movements. The policies This challenge demanded aof the last federal administration only reinforced the need to create a more aggressive approach tomore inclusive, democratic society. Our mission to advance equitable supporting low-income Latinosystems change aligns with our commitment to social justice. Moving families, and to ensure that ourforward, it will be imperative for MEDA to further link our efforts in Latino communities with initiatives in other communities of color.own organization could continue to stay in theThe start of the 2020s has already presented a monumental challenge.neighborhood. In 2010, MEDAAs we detail on Page 12, the COVID-19 pandemic has exacerbated the secured our own permanentpreexisting structural inequities that our community members and clients face. However, the transformation that MEDA has undergone in the past home on Mission Street, Plazadecade let us uniquely positioned to address the impending challenges of Adelante, as an office, servicethe economic recovery process, while connecting our work locally to our center and community space. national vision for systemic change. MEDAs Casa Adelante1296 ShotwellCompleted December 20196MISSION ECONOMIC DEVELOPMENT AGENCY'