b'KEY STRATEGIESMEDAS DIVERSITY OFnINFUSION OF EQUITABLE, ANTI-DISPLACEMENT CAPITAL FOR BUSINESSES AND REAL ESTATESTRATEGIES REFLECTS OURThrough our Fondo Adelante CDFI, we develop financial capital resources to invest in small businesses and real estate in the neighborhood, helping to build PLACE-BASED APPROACHcommunity ownership, create jobs and stabilize small businesses.IN THE MISSION, WHERE WEnMITIGATION OF GENTRIFYING BUSINESSES AND SUPPORT FOR LATINO-SERVING BUSINESSESCOMBINE ON-THE-GROUNDWe support our local small businesses through intensive technical assistance, EFFORTS TO SERVE ANDaccess to capital and affordable commercial spaces for existing businesses and aspiring entrepreneurs. A focus on the Mission Street commercial corridor helps MOBILIZE INDIVIDUALS ANDensure that we stabilize it as a family-friendly zone.FAMILIES WITH BROADERnPOLICY ANALYSIS AND ADVOCACY; COMMUNITY LEADERSHIP DEVELOPMENT AND ACTIVATIONINITIATIVES IN POLICYWe take an active role in neighborhood planning and policymaking efforts, and advocate for policies that support Latino residents, small businesses and ADVOCACY, COALITION- community institutions to remain in the neighborhood and lay the structural BUILDING AND COMMUNITYgroundwork for them to thrive in the future.DEVELOPMENT. nRESTRUCTURING SERVICES TO MEET CLIENTS URGENT NEEDS DURING COVID-19 PANDEMICThe concentration of COVID-19 infections and income loss among Latinos in the Mission has required a targeted approach to meet the high priority needs of local low-income residents (see below).ONE OUT OF EVERY SEVENCOVID-19 AND MEDAS RESPONSEresidents in the Mission isThe widespread financial shocks of the COVID-19 pandemic threaten to further a Limited Englishexacerbate Latino displacement from the Mission. Many residents who were Proficiency (LEP) already struggling with the high costs of living have lost their jobs or had their Spanish speaker income reduced, and risk eviction or foreclosure; other families have already left (SF: 1 in 25);San Francisco as a result of the economic fallout due to the pandemic. Many small 40%of Latinos businesses have struggled to stay afloat or have had to shutter. With the in the Mission are LEP outmigration of families and businesses comes the increasing threat that market-(SF: 27%) rate housing and luxury businesses catering to six-figure-earners will continue to replace the people and institutions compelled to leave.MEDA developed a multidimensional response to the pandemic, pivoting to Between 2015 and Marchmeet community members urgent needs while mobilizing with other community 2020, Fondo Adelanteorganizations, administering City-funded social service programs, securing public disbursedresources for Latino community members, and disbursing emergency loans to 102 LOANSlocal businesses and nonprofits. As our families rebuild the income and wealth for a total ofthey lost, and local businesses and organizations struggle to rebound, it will be crucial to continue to pursue opportunities for equitable community development, $3.85 MILLION while advancing a policy agenda that protects the interests of the citys most-underserved residents.STRATEGIC PLAN 2021-2423'