b'KEY RESPONSIBILITIES Telling the story of MEDA, the Mission and our community members. Communications compiles narratives that illustrate the challenges our community faces, our client families strengths and successes, and the impacts of our programs.Sharing our organization and families success stories with stakeholders, policymakers and residents. Communications amplifies our communitys experiences to invite investment in MEDA, advocate for equitable policy change and recruit new clients.Engaging clients and stakeholders through a diversity of platforms. Communications coordinates MEDAs messaging to clients and other partners across multiple channels, from earned media and weekly blogs to social media and culturally relevant website content.communications Developing and maintaining MEDAs brand identity. Communications ensures that MEDAs products, earned media, press releases and social media posts are cohesive in messaging, accurately represent MEDAs work and goals, and are stylistically consistent.THE COMMUNICATIONS TEAM TELLS THE STORYSTRATEGIC PRIORITIESOF OUR COMMUNITY ANDFor the 2021-24 planning cycle, Communications has prioritized efforts to:n Further adopt a by community, for community approach, inviting CLIENTS, SHARES OURcommunity members to share their success stories as messaging to INNOVATIVE PROGRAMSexisting and prospective clients. This includes an emphasis on Spanish-language communications across all of MEDA.WITH STAKEHOLDERS / n Expand upon MEDAs use of social media platforms, drawing upon FUNDERS AND ENSURESlessons learned from successful digital engagement of community members during the COVID-19 pandemic.THAT MEDA HAS CLEAR,n Leverage MEDA as a thought leader by creating and sharing op-eds, CONSISTENT PUBLICarticles and narratives authored by staff members.n Augment MEDAs national media presence to raise the organizations MESSAGING. THESE EFFORTSprofile, with a goal of having staff quoted in these articles so people POSITION MEDA STAFFknow who they are when they walk in the room.AS THOUGHT LEADERSCOVID-19 IN CONTEXTAND A TRUSTED SOURCE Latino families widespread need for emergency resources duringOF INFORMATION FOR,COVID-19 made MEDAs messaging to stakeholders and clients an urgent WITHIN AND ABOUT OURmatter. Communications leveraged MEDA as a key source of information on public health and local resources for our community members, while COMMUNITY. amplifying data on the health and financial needs of our clients for policymakers, stakeholders and funders. These efforts ensured that our programs and advocacy work could better support the underserved, vulnerable and hard-to-reach community members suffering the health and financial consequences of the virus. STRATEGIC PLAN 2021-2429'