Victor, Business Development

Date: October 30, 2012

Victor Caicero, a hard working immigrant from Mexico, came to the US for better economic opportunities and found a job in a coffee shop. Mr. Caicero says of the experience, ”This job gave me a consistent and reliable income and the opportunity to learn, develop my knowledge of the business, and strengthen my love of coffee, which will always hold a very special place in my heart, since my home town of Cordoba, Veracruz is a rich coffee growing area.” After ten years at that job, Victor came to MEDA last year with the idea of opening his own coffee shop. He graduated from our business core training and completed his business plan. He was then able to access a $5,000 loan from KIVA at 0% interest and a $1,500 grant from MEDA to start his business. His business, CAFETO Coffee Shop, opened in December of last year and has been doing well (you can read his excellent reviews on Yelp). He has created five additional jobs for people in the community and plans to expand to a second location very soon. Stop by to visit Victor at 111 Richland Street in Bernal Heights. He will serve you the best coffee and you can enjoy his signature Mexican mocha.