Agency Directors

Executive Director

Luis has served as the Executive Director for the Mission Economic Development Agency (MEDA) since 1999. During his tenure, he has worked to create increase the asset development opportunities for San Francisco’s low-income Latino families and has worked to develop asset development programs that are most relevant, provide the most added value to MEDA’s low- and moderate income, Spanish-speaking constituency. In this regard, he has led the development of a business development program, whose services focuses on the long-term sustainability of local-serving businesses; a first-time homeownership program which helps working families own their first home; and, a free tax preparation program which helps constituents access their tax returns. Despite their different goals, the common thread among these programs is the focus on financial education, which focuses on families reducing their debt, increasing their savings, and improving their credit score. Combined these programs provide asset development services to over 3,000 families per year. Most recently, Luis led the development of Plaza Adelante – a 21,000 square-foot, one-stop financial and asset development services center tailored to meet the needs of low- to moderate-income Latinos in San Francisco. This will be accomplished by co-locating of several organizations under one roof, coordinating the relevant administrative services, and synchronizing the service delivery of the various participating organizations. Additionally, the project also includes art and technology components. This is the only community center in the nation whose focus is on creating asset development opportunities for low-income individuals.

Luis serves on the Board of Directors for the National Association of Latino Community Asset Builders (NALCAB), the California Reinvestment Coalition (CRC) and the Chase Community Advisory Board (CAB). Luis has a Masters of City and Regional Planning from the University of California at Berkeley and a Bachelors of Science from the University of California at Davis.